Yokogawa Positioned to Tap Growing Energy Market with Strategic Online Tools


New website from ThomasNet helps industrial meter and instrument manufacturer find business opportunities

Newnan, GA-Yokogawa Corporation of America, a manufacturer of electrical meters and testing, measuring and recording instruments, has launched a new website from ThomasNet. The website features a host of strategic tools designed to help Yokogawa prospects and customers find exactly what they need, particularly in a growing energy market.

The new website was built with Yokogawa's customers' requirements in mind. Whether these potential customers are engineers seeking electric meters to monitor generator output, or maintenance technicians sourcing instruments to ensure a safe restart of a plant, they can now find the exact items they need.

The website, built on ThomasNet's Navigator platform technology, features a variety of tools to help grow sales and enhance service for existing customers, including the ability to:

o Browse by product or search through hundreds of different meters using attribute-driven parametric search.

o Develop complex customized product configurations based on detailed product attributes.

o Request quotes for multiple products, or buy products online using an e-commerce shopping cart.

o Check the status of an order.

o Locate a local distributor (http://www.yokogawa-usa.com/distributors.html).

o Read news about Yokogawa and the industry.

o Access a wealth of resources, including user guides, specification sheets, downloadable software, and FAQs.

Yokogawa's new website also features a portal for its sales representatives to log in and receive company information to help them sell better.

"As the global demand for energy continues to grow, we want to be positioned to capitalize on the emerging marketplace," said Chris Costlow, Product Manager for Meter and Instrument products. "This new website helps us do that. It anticipates and answers customer questions, replicating our sales process online, so we can find new business opportunities."

Yokogawa's product information can be accessed at www.yokogawa-usa.com.

About Yokogawa Corporation of America

Yokogawa Corporation of America is the North American unit of $4 billion Yokogawa Electric Corporation, a global leader in the manufacture and supply of instrumentation, process control, and automation solutions. Headquartered in Houston, Texas with manufacturing and distribution in Newnan, Georgia, Yokogawa Corporation of America serves a diverse customer base with market-leading products including analyzers, flow meters, transmitters, controllers, recorders, data acquisition products, meters, instruments, distributed control systems, and more. See: http://www.yokogawa.com/us.

About ThomasNetSM

ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.

ThomasNet offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. The company has more than a century of experience in the industrial market, and conducts ongoing research on buyers' and sellers' needs. ThomasNet has helped thousands of clients improve their sites and generate new sales revenues with its Navigator Platform-which includes online catalogs, CAD drawings, e-commerce capabilities, content syndication, tracking/analytics, and more.

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