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XMPie Announces Second Annual Users' Group Conference


Adobe, EFI, HP, InfoTrends, Kodak, PB Systems, Press-sense, Tecra and Xerox Among Event Sponsors

NEW YORK, Jan. 28 -- The XMPie Users' Group today announced it will hold its second annual XMPie Users' Group Conference at Planet Hollywood in Las Vegas beginning Feb. 6, 2008.

The two-day event incorporates a comprehensive program of activities and open discussion forums encompassing both a technology-oriented curriculum and a marketing and business development track. Designed as an interactive forum, XMPie staff and XMPie users will discuss the latest Variable Data Printing and Cross Media technology, trends and best practices. The conference will be preceded by a choice of in-depth technical tutorials targeted at either design or programming activities.

Adobe, EFI, HP, InfoTrends, Kodak, PB Systems, Press-sense, Tecra and Xerox are event sponsors.

"The 2007 Users' Group Conference was a great success, educating more than 170 members from 90 companies," said Jacob Aizikowitz, president of XMPie and Users' Group board member. "The 2008 event promises to build on that success by being a forum for XMPie leaders and users to exchange ideas, give and receive feedback, chart future direction and enable constructive ongoing interaction."

Members will have the opportunity to learn different strategies for leveraging XMPie technology through case studies and best practices presented by Users' Group members from a variety of backgrounds, disciplines and market segments. They will also be able to provide XMPie developers with direct feedback, get early exposure to new product plans and network with their peers during this highly interactive event. Industry experts will be in attendance to share their perspectives on the rapidly evolving world of Cross Media marketing.

"Year after year, we fill the conference with innovative sessions that provide attendees with ideas they can immediately apply in their businesses," said Stefan Augusston, XMPie Users' Group president. "This year, in response to user feedback, we have added technical tutorials and broken technical tracks into two segments, with a design focus or a programming focus."

The Users' Group membership base continues to grow at an impressive rate since it was launched over a year ago, with more than 100 member companies and 400+ online forum participants.

For additional information about the XMPie Users' Group and the upcoming annual conference, please visit: http://www.xmpieusers.org/.

About The XMPie Users' Group

The XMPie Users' Group is an assembly of XMPie customers that openly discusses and shares Variable-Data campaign experiences and works collectively to ascertain and deliver unbiased business, marketing, and technical knowledge that allows members and their organizations to successfully develop Variable-Data campaigns with XMPie software.

The group has a three-fold mission:

1. To provide and encourage the exchange of information about Variable-Data printing and personalized one-to-one Direct-Marketing campaigns, specifically as related to the products, services, technologies and business processes required to successfully implement these activities.

2. To actively and visibly foster dialogue between XMPie, its partners and the XMPie user community regarding the direction of best practices, products, services, and/or technologies.

3. To provide peer-to-peer networking opportunities that provide forums for business, marketing and technical knowledge exchange and opportunities for members to foster their professional growth.

About XMPie

XMPie Inc., a software business-unit of Xerox Corporation (NYSE:XRX), is the leading provider of software for Cross Media, Variable Data one-to-one marketing. Its solutions help businesses create and manage highly effective Cross Media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing dollars. XMPie software solutions are available in two award-winning compatible product lines: uDirect(TM) for desktop, print-only solutions, and PersonalEffect(TM) for server-based Cross Media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage(TM) for image and graphics personalization; uStore(TM), the Web-store platform; uEdit(TM) for Web-based document editing; and uProduce Marketing Console(TM) for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com.

Source: XMPie Inc.

CONTACT: Jennifer Bulmahn of Text 100, +1-617-399-4986, JenniferB@text100.com, for XMPie

Web site: www.xmpie.com/
http://www.xmpieusers.org/

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