Xcel Energy Encourages Attendees to Try New MaxLite LED Bulbs at Minnesota Twins Game


West Caldwell, New Jersey - At the Minnesota Twins versus Boston Red Sox game on May 18 at Target Field in Minneapolis, Xcel Energy encouraged attendees to ditch their incandescent bulbs and try a new energy-efficient MaxLite seven-watt ENERGY STAR®-listed LED A Type Frosted Lamp. Xcel Energy purchased the LED lamps through MaxLite and provided one bulb to each of the 40,000 game-day attendees.



The LED lamps, handed out as attendees exited the stadium, were stored in specially-printed product boxes with a red side panel and the words, “Screw it in. Red? Green? Blue? You Win!” Attendees were instructed to take home the LED lamps, screw them in to an existing lighting fixture, and if the lamp lit up red, green or blue, they won Minnesota Twins tickets packs or other prizes.



“The partnership with Xcel Energy was a great opportunity to reach 40,000 patrons and expose them to the energy-saving benefits of LED lighting,” said MaxLite’s Utility Solutions Program Manager Joe Pater. “Instead of just giving attendees the new bulb and hoping they will use it at home, the patrons were enticed to use the bulbs in their lighting fixtures at home to determine if they were winners of the prize giveaways.”



Ideal for use in downlights, pendants, sconces, desk lamps and chandeliers, the LED A Type Frosted Lamp features outstanding efficacy and lumen life maintenance. The seven-watt lamp replaces a 40-watt incandescent lamp and saves more than 80 percent in energy, or $139 in energy and maintenance costs throughout the L70-rated life of 25,000 hours. The dimmable 3000K-correlated color temperature (CCT) lamp is backed by MaxLite’s five-year limited warranty.



The lamp’s LEDs are matched for color and CRI to ensure consistency and quality. Lumen maintenance is greatly enhanced by the housing, which is a proprietary design that acts as a heat sink to provide thermal heat conductivity and maintain a low junction temperature, resulting in a cool operation, long lumen life and better performance.



About MaxLite (www.maxlite.com)

MaxLite has been committed to providing energy efficient lighting products for the last 20 years, and was one of the first movers into LED technology in the industry. An ENERGY STAR® Partner of the Year, MaxLite established the MaxLED® brand, an extensive line of indoor and outdoor lighting fixtures featuring innovative LED luminaires and lamps using the latest state-of-the-art LED technology. Through MaxLite’s innovative research and development capabilities in its California office and product assembly center in New Jersey, MaxLite continues to be at the forefront of energy efficient technologies. For more information, call 800-555-5629, email info@maxlite.com, or follow us at https://twitter.com/maxlitenewsroom.



Contact: Christopher Pica,

T 631.262.0374

Email: Christopher@cpmediarelations.com



Contact: Krysta Venturella,

T 973.244.7300 x111

Email: KVenturella@maxlite.com

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