Wicks Broadcast Solutions, LLC Merger with Marketron International, Inc.
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NEW YORK, June 11 /-- Wicks Broadcast Solutions, LLC ("WBS") today announced its merger with Marketron International, Inc. ("Marketron"). Pete D'Acosta, CEO of WBS, will remain as CEO of the new company, operating under the name of Marketron Broadcast Solutions. Terms of the transaction were not disclosed.
Both WBS and Marketron offer broadcast management software solutions to the radio, television, and cable industries. Their products allow clients to automate workflow, optimize inventory and increase revenues. Combined, their offerings include the industry's most advanced sales, traffic and billing systems, corporate reporting tools, internet-based hosted-server solutions, and the integrated electronic delivery of orders and invoices.
"The Marketron brand has a solid forty year legacy of innovation and a major market presence that results in a perfect strategic fit with WBS," said D'Acosta. "Blending these companies will allow us to provide better solutions designed to advance the broadcast industry and improve the station's position in the selling process."
"Marketron Broadcast Solutions will be an innovative powerhouse helping radio and television broadcasters of any size to excel in a swiftly changing media landscape," said Mike Jackson, former CEO of Marketron. "The entire Marketron team is excited to join forces with Wicks. We expect clients of both companies to benefit from our combined technologies, services and depth of experience. I would also like to thank Internet Capital Group, whose continued support and guidance helped engender this merger."
Marketron Broadcast Solutions includes the software divisions of both WBS and Marketron, located now in Reedsport, Oregon, Opelika, Alabama, Hailey, Idaho, Birmingham, Alabama, and Toronto, Canada.
About Wicks Broadcast Solutions, LLC
Wicks Broadcast Solutions (www.wicksbroadcastsolutions.com) is the global voice in media software solutions. WBS is the largest supplier of software products and services in the broadcasting industry. Wicks develops, sells and supports the most widely-used station traffic and billing software products in the world, with more than 7000 radio, TV, and CATV client stations in 19 countries. Wicks' primary business system software products include DeltaFlex(TM), Visual Traffic(TM) and Control Tower(TM). Wicks Broadcast Solutions is an affiliate of The Wicks Group of Companies, LLC. of New York, which specializes in communications, information and media businesses.
About Marketron International, Inc.
Marketron International, Inc. (www.marketron.com) is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. The company was privately held and its investors included Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital.
Source: Wicks Broadcast Solutions, LLC
CONTACT: Susie Hedrick of Marketron International, Inc., +1-208-788- 6840, shedrick@marketron.com
Web site: http://www.wicksgroup.com/
http://www.wicksbroadcastsolutions.com/
http://www.marketron.com/
