After a successful appearance at the IMS 2015 show and some faltering by our competitors, AmpliTech is enjoying a 65% increase in RFQs over the same time last year. About half of the new RFQs are concerning products AmpliTech has been well known for over the years while the other half relates to new products we've announced and some pre-existing products that we've advertised more aggressively in recent months , such as High Power Amplifiers (HPAs), passive devices (waveguides, etc.), self-contained cryogenically cooled LNAs and custom SATCOM LNAs.
Not only have bookings and RFQ activity increased because of demand for the products mentioned above, but our unique strategy of increasing sales volume from existing customers by bundling orders for repeat items with various technical services and discounts has also continued to yield solid dividends since it was implemented last year. "If we can get a customer to buy 20 devices instead of the 10 they originally ask for by giving the customer a unique incentive, purely from a sales standpoint, that's the same as getting a 10 piece order from TWO customers," says Technical Sales Manager Mick Syed.
Another positive result of the show is that we were contacted by many more seasoned sales representatives from all over the U.S. than ever before. All of them expressed a desire to work with AmpliTech not only because of our sterling reputation with industry technology and unswerving ability to deliver difficult custom designs in a timely fashion, but because of the growing inability to do so from their existing vendors. " It seems as if delivery and price are the key components to retaining customers and in winning new orders, even over quality in many cases," says Mr. Syed. "Nearly all prospective customers and sales representative that want to work with us related countless horror stories of botched deliveries, non-existent customer service and a complete unwillingness on the part of the vendor to compromise and/or negotiate in any way whatsoever." To address this even before it becomes a problem, AmpliTech has expanded not only its engineering and assembly staff to increase production, but restructured the clerical staff to have more personnel dedicated to supporting customers in any way necessary. Internal audits are conducted quarterly to ensure our internal policies are constantly updated to reflect the utmost in customer service as well to increase efficiency. "To this end, even the IT staff has been recruited to design a process which uses an advanced weighting scheme to prioritize all open projects so that EVERY CUSTOMER's job gets the attention it deserves." Mr. Syed commented. "That's how seriously committed we are to delivering quality product to our customers in a timely fashion."
President and CEO Fawad Maqbool summarized the IMS experience by adding "We were pleasantly surprised at the high number of respected and experienced firms that showed a profound interest in AmpliTech and came to us with specific goals and ideas, some of which could yield significant results as early as the last quarter of this year. Whether this new attention is due to our already solid reputation, recent marketing efforts or because of a downward slide by our competitors, it's clear that AmpliTech is headed in the right direction."