Website Enhancements Improve Service for McNichols Customers


Leading Provider of Hole Products Adds Shopping Cart, Value to Online Experience

Tampa, August 23, 2010 - With individuals and businesses increasingly turning to the Internet as a primary information source and shopping tool, McNichols Company has embraced this growing trend by launching new website enhancements that dramatically improve the online shopping experience for existing and potential customers.

Since its website inception in 1995, McNichols has been an industry leader in connecting with its Internet customers. To enhance their online experience, McNichols launched a brand new shopping cart feature that allows customers to purchase stock material online. The site also allows visitors to request an online quote for non-stock items and fabrication services.

To aid customers in their online product research and selection process, McNichols added a product filtering capability to its stock lists, as well as improved a variety of previously available features, including enhanced product descriptions, real-life case studies on product applications, expanded photo galleries and a variety of downloadable CAD drawings.

Based in North America and serving a global market, McNichols understands that its customers need online access to research and buy materials 24 hours a day, seven days a week.

"We strive to provide an exceptional service level whether it is in-person, over the phone or online," says Vice President of Business Development Steven McNichols. "With technology becoming an everyday part of our lives, we knew we had to pay attention to our online customers and enhance our site to meet their needs."

Founded in 1952, McNichols Company is the North America's leading provider and fabricator of perforated and expanded metal, wire cloth and all types of grating and flooring. Driven by a strong family legacy and catalog and Internet marketing, the company serves over 800 industries from 21 locations throughout the United States, Mexico and Canada, including 17 service centers and 4 field offices. Headquartered in Tampa, FL, McNichols Company actively maintains the ISO 9001:2000 quality standard for each of its service centers. For more information, please visit www.mcnichols.com.

For more information,
please contact:
Kristen Powers,
Communications Specialist
813.282.3828 x2228,
kristen.powers@mcnichols.com

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