Web 2.0 Expo Berlin Announces Keynotes

SAN FRANCISCO, October 8/- All-Star Line-Up to Include Tim O'Reilly, Werner Vogels, Kathy Sierra and Toby Coppel

O'Reilly Media, Inc. and CMP, co-producers of the Web 2.0 Expo Berlin,
today announced the keynotes for Web 2.0 Expo Berlin, to be held November 5-
8, 2007 at Messe Berlin. Blaise Aguera y Arcas, of Microsoft Live Labs, Rod
Beckstrom, author of the Starfish and the Spider, Toby Coppel of Yahoo!
Europe, Jesse James Garrett of Adaptive Path, Tariq Krim of Netvibes, Tristan
Nitot of Mozilla Europe, Kathy Sierra of Headfirst, Tim O'Reilly, Founder and
CEO of the O'Reilly Group, Tom Raftery, IT@Cork, Bill Tancer of Hitwise and
Werner Vogels of Amazon.com will take part in the four-day event, which will
assemble the leading CEOs, entrepreneurs and thought leaders from the Web 2.0
and global technology and communications industries.

The keynote speakers have played an important role in the development and
support of the Web 2.0 industry, and continue to pave the way for future
innovations in its evolution. The keynote presentations will address topics
ranging from creating compelling software on the Web, promoting
entrepreneurism, and turning Web 2.0 into big business. The presentations
will be moderated by leading technology visionaries, including Tim O'Reilly,
who initially coined the term Web 2.0.

The conference agenda is divided into 5-tracks:
o Design and User Experience
o Development and Web Operations
o Fundamentals
o Marketing and Community
o Strategy and Business Models.

These tracks are designed to meet the increasing demand for Web 2.0
comprehension and skills, and to build a broader understanding within the
European Web 2.0 community. The themes identified within each track were
built in response to the overwhelming success from the San Francisco event
held earlier this year and comprehensive research within the European Web 2.0

The full agenda and list of speakers are available through

The Web 2.0 Expo Berlin joins the annual Web 2.0 Summit and Web 2.0 Expo
events in San Francisco, New York and Tokyo, which bring together the most
innovative and successful internet industry figures and companies. These
industry pioneers will provide attendees with examples of business models,
development paradigms, and design strategies to enable mainstream businesses
and new arrivals to the Web 2.0 world take advantage of this new generation
of services and opportunities.

About CMP
CMP (http://www.cmp.com/) is a media and marketing solutions company
serving the technology industry. With the leading online, event and print
brands in all technology market categories, and with services and tools that
reach beyond traditional advertising, CMP shapes and influences the
technology industry worldwide. CMP publishes highly respected media brands
such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline;
produces major industry events such as Interop, Web 2.0 Expo, XChange, Game
Developers Conference and the Embedded Systems Conferences; and provides
business information and marketing services such as the International
Customer Management Institute, Semiconductor Insights and Second Life
consulting for technology marketers. CMP is a subsidiary of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market capitalization
of more than US$3 billion. For more CMP news, go to cmp.com/news.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly has been a
chronicler and catalyst of leading-edge development, homing in on the
technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the future.
An active participant in the technology community, the company has a long
history of advocacy, meme-making, and evangelism. For more information,
visit: www.oreilly.com/.

Source: CMP

Lucie-Anne Radimsky of Ballou PR, +33 1 42 22 92 40, lucieanne@balloupr.com, for CMP; or Natalia Wodecki of CMP, +1-415-947-6762, nwodecki@cmp.com

Web site: www.cmp.com

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