WD Appoints Didier Trassaert Senior Director EMEA Branded Products


WD recently announced that Didier Trassaert has joined the company as senior director EMEA of its Branded Products business unit. Reporting to Tony Tate, senior director of worldwide sales for branded products, Mr. Trassaert will be responsible for overseeing overall business strategies and sales activities within the region.

"Didier adds tremendous value to our Branded Products business", Tony Tate said." His in-depth knowledge of both the European channel and retail markets will benefit WD in meeting the needs of a dynamic and fast-growing marketplace.

Mr. Trassaert is a well known industry veteran with over 20 years of experience in the HDD business. For over 12 years he worked for Maxtor Corporation, first as general manager then as vice president EMEA. Mr. Trassaert was instrumental in building the highly successful and visible Maxtor brand from scratch.

Mr. Trassaert also held a senior position with WISE technologies for 10 years and earned a bachelors degree from Ecole Centrale d'Electronique de Paris.

About Western Digital (WD):

WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss.

WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers and selected resellers under the Western Digital and WD brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.

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