Wall Street Journal Showcases How Riten Industries Grew Its Business With Thomasnet Web Strategies
(MAY 29, 2008 - NEW YORK, NY) - A newly published article in the Wall Street Journal profiles the bottom line business growth achieved by Riten Industries since the specialty manufacturer embraced ThomasNet Web Solutions.
In an interview with company co-founder Travis Horton, the article illustrates how the company has been able to capture more new customer prospects and to close more sales leads since partnering with ThomasNet. Specifically, the article shows how CAD Solutions have increased Riten's sales closures, since Riten sells custom products.
The article notes: "Mr. Horton says the close rate for orders that begin with a customer viewing a drawing of a product on Riten's Web site has jumped to 80%, from 50% since the Web site was enhanced. Revenues are up about 20% year-over-year since... Mr. Horton adds that 80% of visitors who create a custom design end up purchasing the tool."
The full article is available at http://online.wsj.com/article/SB121199439394026485.html?mod=todays_us_marketplace.
About ThomasNetSM
ThomasNet (www.ThomasNet.com) is the leading online industrial marketplace and business-building site connecting buyers and sellers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 70,000 product and service categories, and featuring over 20 million CAD drawings that help buyers find products to meet their specifications. Industrial manufacturers and service companies are successfully using ThomasNet to grow their businesses, discover new markets, develop new customers, and uncover new revenue sources. Drawing from the company's experience in the industrial market and ongoing research on buyers' and sellers' needs, ThomasNet has helped thousands of clients create websites that incorporate online catalogs, CAD drawings, and e-commerce capabilities.
