User-Friendly Website Offers Improved Functionality.
O’FALLON, MO – A brand new online experience awaits customers the next time they visit VSM Abrasives’ newly redesigned website. Their fresh new layout is simple, yet perceptive allowing users to quickly find needed information with just a few clicks. Significant changes include enhanced product search capabilities, an interactive contact map and an ever-evolving collection of educational resources.
“Our goal was to deliver a fresh, efficient website that will make customers’ online experience more pleasing ," said VSM Sales and Marketing Coordinator, Rachel Krafft. “Additionally, we wanted to provide a means to help educate our customers on key industry topics.” With a new ‘resources’ section of the website, VSM Abrasives aims to do just that.
VSM’s new website makes finding product information much easier. Simply click on the Product Search field on the company’s homepage to enter their product library, or search by specific product series in the navigational search bar. From the product library you can narrow down your search via application material, machine type used, coated abrasive form and/or abrasive mineral. “This ‘simple’ filtering method was intended to help our customers quickly narrow down their search, in order to provide the most relevant product for their application,” said Rachel. Supplementary data such as backing type, grit range and special feature is accessible on the individual product page. Related product literature and MSDS sheets may also be found on th e individual product page, or in the ‘Resources’ section of the website.
Other key areas of the website include resources and news. The ‘Resources’ tab contains product literature, videos and how-to-guides. With the intent to help educate customers, this section of the website will experience continual growth. “It is our professional objective to help answer customer questions,” said Rachel. “Providing such education to our customers instills a sense of security and re-enforces training for a safer work en vironment.” The ‘News’ tab includes an e-newsletter achieve, an industry event calendar and access to press releases.
Finally, one of the more exciting features of the VSM’s new website is their interactive contact map. Customers can simply type in their zip code to find the VSM Sales Representative closest to them, along with contact information. It also provides contact information for a Technical Service Representative and Customer Service Representative in that area. This feature will aid customers in finding a right contact, without jumping through a lot of hoops to get there.
With the internet becoming a main source of research, the VSM Abrasives’ website will be able to provide industry professionals a great start. However, it is working closely with customers to understand their unique process that allows VSM to evaluate more accurately which abrasive product would be best suited to a specific application.
With over 150 years of experience and a commitment to quality, VSM is a global leader in the coated abrasives market. With a vast product line for a wide range of applications, VSM has the products necessary to provide the right solution for your abrasive needs. For all kinds of applications and tasks, VSM supplies the right abrasive tools: belts, discs, sheets, rolls and other abrasive products in a wide range of dimensions.
Sales Marketing Coordinator
VSM Abrasives Corporation
Direct: (636) 542 - 9260
Fax: (636) 272 - 7434