Eric Luftig brings 15 years of experience to his position leading Victaulic's global marketing efforts
Victaulic today announced that Eric Luftig has joined Victaulic as Director of Marketing and Communications. In this position, Luftig will lead Victaulic's global marketing efforts, overseeing marketing research, product marketing and marketing communications. In addition to serving as a company spokesperson, Luftig will direct integrated marketing efforts in key markets and ensure consistency and effectiveness in defining and developing the Victaulic brand and corporate identity.
Before joining Victaulic, Luftig led the sales, marketing and product management efforts for the Plastic Films Technologies Division at Scholle Materials. Prior to that, he was the marketing director for the adhesives business at Nordson Corporation. The majority of Luftig's career to-date was spent in various operations and commercial leadership roles at GE Advanced Materials in General Electric Corporation, including marketing management, product management and plant engineering leadership. Luftig has a Bachelor of Science in chemical engineering from the University of Massachusetts at Amherst.
Luftig is a member of the American Institute of Chemical Engineers and is on the marketing council of the Machinery and Allied Products Institute. For the past two years, he has been the United Way Chair for Nordson Corporation's adhesives business. Luftig is a GE Six Sigma Certified Black Belt and Master Black Belt.
Luftig and his wife, Tina, have two children and will be relocating to the Easton, Pennsylvania area from Johns Creek, Georgia.
Founded in 1925, Victaulic is the world's leading producer of mechanical pipe joining systems. Headquartered in Easton, Pa., Victaulic has manufacturing and distribution facilities worldwide and employs more than 3,500 people.The company develops products for a full range of industrial, commercial and institutional piping system applications. For more information, visit www.victaulic.com.