VIA Serves up Smart Noodles at 2014 Shanghai International Digital Signage and Touch Technology Show

Showcases the smart restaurant of the future with VIA AirTalk and digital signage solutions

Taipei, Taiwan – VIA Technologies, Inc, a leading innovator of power efficient computing platforms, is giving visitors a taste of the smart restaurant of the future with its smart noodle display at the 2014 Shanghai International Digital Signage Touch Technology Show, which runs from September 25th-27th, in booth A32-A of the Shanghai World Expo Exhibition Convention Center.

At the show, visitors are welcomed to the VIA booth by a smart bowl of Taiwan beef noodle soup featuring a VIA AirTalk Bluetooth LE beacon that can deliver information about the popular dish such as its history, ingredients, price, special offers, and other promotions using a pre-installed app on their smart phone.

"More and more restaurant owners throughout Greater China are experimenting with new ways of attracting technology-savvy customers such as installing digital signage systems and menu boards," said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. "VIA AirTalk wireless broadcasting technologies and application development services enable restaurant owners to go one step further and directly engage with their customers through their smart phones the moment they enter their establishment by giving them special offers and promotions, product information, recipes, interactive games, social media sharing, and other personalized services – all based on their own individual preferences."

VIA provides all the ingredients for creating the smart immersive and engaging environments that will shape the smart restaurant of the future, from eye-catching digital menu boards and stunning video walls to wireless broadcasting technologies and app development and content integration services.

VIA AirTalk

VIA AirTalk comprises a suite of wireless broadcasting technologies including sonic sensing, Bluetooth LE, WiFi, and 3G, which enables the creation of location-specific networks in restaurants, stores, and other spaces that deliver tailored information to a user's mobile device, opening up exciting new opportunities to liven up people's dining and shopping experiences with new kinds of interaction and participation.

App Development and Content Integration

VIA provides turnkey app design and content integration and management services that integrate VIA AirTalk wireless technologies to enhance interaction with mobile devices. Customers can also integrate VIA AirTalk with their existing app by using an SDK package provided by VIA as well as take advantage of in-house software development expertise to improve customer experiences and engagement.

VIA Video Wall and Digital Signage

From digital signage and menu boards to large scale video and architectural walls, VIA provides a full range of solutions to create immersive and engaging experiences that make an impact. Combined with VIA MagicViewTM content management software, the user-friendly interface makes content layout, management, and scheduling a snap, allowing customers to focus on creating content which maximizes impact.

VIA Video Wall and digital signage solutions have been widely deployed in Taiwan, including Taiwan High Speed Rail stations, the island's largest movie theater chain, Taiwan's National Theater, and leading hotel, retail, restaurant, and entertainment locations. VIA Digital Kiosks have also been installed at toll booths along thousands of miles of highways in southwestern China.

To learn more about VIA AirTalk, please visit:

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About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs and system integrators.

VIA PR Contact


Richard Brown

Phone: (886)-2-2218-5452 #6201

Fax: (886)-2-8218-6752


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