Vehicle Security Innovators Launches New Multi-Brand Website

Green Bay, WI (September 12, 2019) – Vehicle Security Innovators Inc. (VSI Inc.) parent company and manufacturer of OEM and Aftermarket security products for the heavy duty and automotive markets, announced today the launch of their new multi-brand website –

This newly redesigned website encompasses its four division’s landing pages while enhancing the overall company’s vision and capabilities. As a multi-brand site, users will be able to seamlessly browse product catalogs in each division and utilize a shared shopping cart for an easier purchasing experience. The site also boasts new features such as search by vehicle or market, online chat, and a dealer locator. “I am very pleased with all of the hard-work that went into the new website and the results of these efforts. Our new multi-branded site captures the essence of who we are as a proud employee-owned organization showcasing our OEM and Aftermarket capabilities, products and services. We are able to provide an enhanced user experience that encourages communication and collaboration with desktop and mobile-friendly access. As our organization looks to expand beyond automotive and heavy truck, this investment reinforces our relentless commitment to superior customer service. Vehicle Security Innovators will continue to offer the transportation industry the very best in lockset and key production combined with a growing portfolio of electro-mechanical security solutions aimed at protecting vehicles in all market segments.

About Vehicle Security Innovators (VSI Inc.)

Vehicle Security Innovators, Inc. (Green Bay, WI), is the parent company to four strategic business units focused on custom security and maintenance solutions for the transportation industry. Originally founded in 1948 as Vandersteen and Sons, VSI’s goal was to provide lock and key services to the locksmith industry. In 1989, our services evolved to assembly of automotive and truck locksets for the domestic OEM production environment. By the end of 2004, VSI became the main supplier of locksets for the North American Heavy Truck market. In 2011, VSI Inc. acquired Pop & Lock, the industry leader in aftermarket tailgate lock solutions for pickup trucks. Then in 2013, VSI Inc. started Freight Defense, whose mission is to protect medium and heavy duty fleets and owner-operators with innovative security products designed to minimize theft, improve safety and keep freight moving. In late 2014, VSI Inc. became an employee-owned company. 

VSI was recently highlighted by the Inc. 5000 as one of the fastest growing private companies in America.

Media Contact:

Jacqui Grady

Marketing Manager

Vehicle Security Innovators Inc. (VSI Inc.)

Office: 844-996-5625

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