VDO REDI-Sensor Wins 2011 AIA Industry Awards for Best New Product
Share:
- Recent additions of key Asian vehicle validations help garner prestigious import award -
Allentown, PA - Continental Commercial Vehicles & Aftermarket, manufacturer and supplier of VDO OE-engineered TPMS replacement parts, was cited for "Best New Product for Import Cars or Trucks" in the 2011 Automotive International Industry (AIA) Awards competition, which was recently held during the 2011 AAPEX Show in Las Vegas, NV. The award was received for the company's revolutionary, new VDO REDI-Sensor(TM) Multi-Application TPMS Sensor. The AIA Awards Program is held annually to recognize manufacturers and marketers who produce the most innovative products and effective marketing programs designed to serve the import aftermarket.
According to Steve Landis, VDO TPMS Product Manager, "We are constantly adding new vehicle validations to the VDO REDI-Sensor multi-application TPMS sensor program, especially on the import side. Our recent validations for REDI-Sensor # SE10001 have dramatically expanded our coverage for Hyundai, Isuzu, Kia, Mazda, Mitsubishi and Nissan, among others. Furthermore, our new VDO REDI-Sensor # SE10002, which we plan to launch in first quarter 2012, will cover Honda, Lexus, Scion and Toyota, as well as additional Hyundai and Kia vehicles."
Game-changing advancement in TPMS service
VDO REDI-Sensor Multi-Application TPMS Sensors deliver a game-changing advancement in TPMS service. They are compatible with all major TPMS scan tools and are pre-programmed, so there is no need for new training or specialized programming tool investments. If a shop has the tools and knowledge to work with the OE sensors, it's ready for REDI-Sensor.
VDO REDI-Sensor sensors come ready to use right out of the box, and are designed to relearn to the vehicle in the exact same way as the OE sensors. The sensors are OE-validated for fit, function and reliability. REDI-Sensors can be used by themselves or in combination with OE sensors on a vehicle.
The TPMS Solution: New VDO REDI-Sensor
Multi-Application TPMS Sensors
VDO REDI-Sensor sensors represent a breakthrough opportunity in TPMS service, simplicity and profitability potential. In addition to the ever-expanding application coverage, they also dramatically reduce SKU count versus OE sensors. REDI-Sensor provides the seamless solution changeover from OE sensors that shops are looking for, while maintaining the OE peace-of-mind that technicians and their customers demand.
Continental has a strong heritage as one of the industry's leading manufacturers of OE Tire Pressure Monitoring Systems, sensors, related sensor service parts, and passenger and commercial vehicle tires. All VDO TPMS replacement parts are made in ISO-certified facilities to the same quality standards as the OE parts supplied to automakers worldwide.
For more information, visit: www.redi-sensor.com or contact: salessupport-us@vdo.com
With sales of Euros26 billion in 2010, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 164,000 employees in 45 countries.
The Automotive Group with its three divisions Chassis & Safety (sales of approximately Euros5.8 billion in 2010, 30,000 employees), Powertrain (sales of approximately Euros4.7 billion in 2010, 27,000 employees) and Interior (sales of approximately Euros5.5 billion in 2010, 30,000 employees) achieved sales of approximately Euros16 billion in 2010. The Automotive Group is present in more than 170 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which cars provide individual mobility and driving pleasure consistent with driving safety, environmental responsibility and cost-efficiency.
Within the Continental Interior Division the Commercial Vehicles & Aftermarket Business Unit accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. A global network of sales and service companies ensures proximity to local customers. Covering the product brands Continental, VDO, ATE and Barum the Business Unit offers electronic products, systems and services for commercial and special vehicles, a broad selection of products for specialized workshops and spare parts for the Independent Aftermarket and the Original Equipment Services after end of series production of the vehicle manufacturer.
Contact:
AnnaMaria Blose
Manager, Marketing Communications
Continental
Interior / Commercial Vehicles & Aftermarket
6755 Snowdrift Road, Allentown, PA 18106
Tel: (610) 289-0488 ext. 4002
Fax: (610) 289-1766
Email: annamaria.blose@continental-corporation.com
