UPM RFID and Partners to Exhibit NFC and RFID Innovations at RFID Journal Live! 2012

UPM RFID, Tampere - UPM RFID is joining with partners Cellotape, ChronoTrack, Mid-South Marking Systems and Seeonic to present the latest NFC and RFID solutions and applications at the tenth annual RFID Journal Live! Conference, April 3-5 at Walt Disney World, Swan and Dolphin Resort in Orlando, Florida.

Visitors to Booth #512 will experience:

o Cellotape displaying an assortment of printed products including encoded NFC tags featuring variable printed data aligned with variable encoded data. These products cover multiple industries, from the tech world to table tents and smart poster tags to business cards.

o ChronoTrack demonstrating a timing system including a MiniTrack Controller with an attached antenna for running events like marathons, 10Ks and 5Ks, and triathlons.

o Mid-South Marking Systems presenting an EPC tagging solution with a chip-based serialization approach to be deployed out of the box at any worldwide location. The system features the UPM Belt(TM) UHF inlay and the Zebra R110xi4 RFID Printer / Encoder.

o Seeonic demonstrating the Seeonic SightWare® solution with an RFID reader module, utilizing UPM Frog(TM) UHF tags to view and monitor real-time inventory and decision support recommendations for replenishment via a web browser. Seeonic's SightWare® is one of ten solutions nominated for the 2012 Best in Show Award.

UPM RFID will be holding educational sessions on near field communication (NFC) at its NFC & Security Lounge (Europe Room 6) together with NXP Semiconductors on Wednesday and Thursday, April 4-5. Participants at the NFC and Security sessions will learn about the latest innovative applications and deployments from the industry's leading authorities.

At RFID Journal Live, UPM RFID is showcasing two new inlays, with the NXP UCODE G2iL chip offering high quality and extended memory features for a range of applications. Several UHF products will also be upgraded to the UCODE G2iM. In addition, UPM RFID will be displaying the familiar UPM Web(TM) and UPM Trap(TM) UHF inlays with the new high-performance Monza(TM) 5 chip.

Read more about the event at http://www.rfidjournalevents.com/live/.

For further information, please contact:

Mr Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID, tel. +1 805 312 4679

Mr Nick Testanero, Co-CEO, Cellotape Inc., tel. + 1 510 651 5551

Mr Daniel R. Howell, CEO, ChronoTrack Systems LLC, tel. +1 812 499 9199

Mr Brett Wilkerson, Barcode and RFID Systems Integration, Mid-South Marking Systems,
tel. +1 800-832-3170

Mr Bill James, VP Business Development, Seeonic, tel. +1 612 281 1089


UPM RFID, part of UPM's Engineered Materials business group, is the world's number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. On December 2011 UPM reached an agreement with SMARTRAC N.V. whereby UPM will sell its RFID business to SMARTRAC. The deal is expected to be closed during the Q1/2012. Further information is available at www.upmrfid.com.

About Cellotape

CELLOTAPE, INC. manufactures label products. It offers custom-printed labels, graphic overlays, nameplates, barcodes and numbering products, RFID labels, UL/CSA labeling products, retail and POP products, die-cut components, trade show and signage products, and banners with stands. The company also provides printing services such as digital printing, flexo printing, screen printing, die-cutting, laser converting, multi-label sets, format, and sheeted and roll format. In addition, Cellotape offers product consulting and application engineering services. The company serves the networking and telecom, memory card, semiconductor, medical and biotech, electronics, automotive and computer and peripherals industries. CELLOTAPE, INC. was founded in 1949 and is based in Fremont, California. More information can be found at www.cellotape.com.

About ChronoTrack

ChronoTrack Systems is a transponder timing company which has developed a cost-effective timing system for athletic events including road races, biking and multisports. ChronoTrack has developed the single-use D-Tag, an all-weather design that attaches to the shoe. In the fall of 2009, ChronoTrack announced the next generation in UHF RFID tag timing: the B-Tag, a tag that stays attached to race bibs. ChronoTrack offers full-service race timing packages including internationally certified race timers, bibs, tags and race timing equipment. ChronoTrack also markets its UHF RFID tag and timing equipment through its US and international partner network. The ChronoTrack headquarters are located in Evansville, IN. For more information, visit www.chronotrack.com.

About Mid-South Marking Systems

Mid-South Marking Systems delivers best-in-class RFID item-level tagging solutions for retail compliance by combining its customized PortalTrack® RFID software with industry leading products from UPM RFID, Impinj and Zebra Technologies. For more than 25 years, Mid-South Marking Systems has provided solutions focused on the integration of Auto-ID technologies for a wide range of industries including manufacturing, retail, healthcare, pharmaceutical, government, and distribution. Leveraging expertise in barcoding and RFID technology, the company has tailored solutions for customers worldwide. More information can be found at www.midsouthmarking.com.

About Seeonic, Inc.

Seeonic(TM) is a leading provider of in-store Actionable Intelligence systems delivering real-time information driving sophisticated, decisive and effective action in the management and replenishment of store inventory, resulting in reduced stock-outs, increased revenues, and improved customer satisfaction for manufacturers and retailers. Manufacturers, distributors and retailers gain competitive advantages through the combined SightWare® and Seeniq® business intelligence offering. The cloud-based data service provides real-time, item-level visibility over in-store inventory. This web-accessible information originates within the SightWare monitoring system in the retail display and transmits item-level data to the Seeniq server through a wireless uplink. Seeonic(TM) is located in Minneapolis, Minnesota and at www.seeonic.com.

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