UPM Rafsec Announces the Appointment of New Area Sales Manager


UPM Rafsec, a leading RFID tag and inlay manufacturer announces today the appointment of Didier Monchot to Area Sales Manager, South Europe.

Effective October 10, 2005, Didier Monchot is responsible for expanding UPM Rafsec's business in the Southern European area, with a particular focus on France, Italy, Portugal and Spain. He is based in Nancy, France, where he has been working since 1995 for UPM Rafsec's sister company Raflatac.

"Didier Monchot will play a significant role in our sales structure, supporting our local customers with his expertise in RFID labels and product labeling in general", comments Marcus Vaenerberg, Vice President of Sales, UPM Rafsec. "His previous experience at Raflatac, most recently as the Marketing Manager, Retail-Transport, has enabled him to acquire an in-depth understanding of the evolution of the market towards smart, RFID-based solutions. His track record in establishing rewarding and long lasting relationships with customers in the retail and transportation industries, as well as with system integrators, will be of great assistance to UPM Rafsec in building important new connections with local partners and clients."

In his new position at UPM Rafsec, Didier will report to Marcus Vaenerberg, Vice President of Sales.

For more information, please contact:
Mr. Marcus Vaenerberg, Vice President of Sales, UPM Rafsec, Tampere, Finland, tel. +358 (0) 204 168 133

UPM Rafsec
Communications
November 17, 2005

About UPM Rafsec
UPM Rafsec (www.rafsec.com) is a world leading RFID tag manufacturer and pioneer of the EPC standard, specialized in cost efficient high-volume production. Headquartered in Finland, the company has the broadest and most comprehensive in-house know-how and capabilities for RFID tag design and manufacturing. Together with Raflatac, UPM Rafsec forms the Labelstock Business of UPM, one of the leading global forest products companies with annual sales of EUR 10 billion and stocks listed on the Helsinki and New York stock exchanges. Raflatac is a global supplier of paper-based and filmic pressure sensitive labelstock.

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