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UNIST Announces Vice President of Business Development

Grand Rapids, MI USA: Tim Walker was recently appointed to the newly created position of Vice President of Business Development for UNIST, Inc.

Tim's responsibilities as Vice President of Business Development will be multi-faceted with the ultimate goal of increasing both domestic and international sales. His initial focus will be analyzing the current inside and outside sales infrastructure to determine areas for improvement. This will include developing a thorough understanding of UNIST markets both technically and geographically. Along with this, he will work to develop appropriate advertising and marketing strategies to aid in reaching UNIST customers more effectively.

Tim has proven new product development and commercialization experience in both domestic and international business environments. His leadership background also includes strategic planning and sales/marketing. His analytical, interpersonal, and team development skills give him the ability to align people, processes, and resources to help UNIST achieve a sustainable competitive advantage.

Tim has over twenty years of experience in jobs ranging from engineering to senior corporate management. Most recently, he served as Vice President of Sales and Marketing for Dornerworks, an electronic engineering company specializing in safety critical markets. During his time there, he helped them better define their niche in the market and increase profitability. His efforts were evident as sales increased over 200% and Dornerworks was named one of the "50 companies to watch" in Michigan.

Prior to that, Tim spent 13 years working for X-Rite, Incorporated, a $250 million global manufacturer of color quality control instrumentation and software. He held various positions during his time there including: Vice President of Engineering, Vice President of Software Development, and Category Director for their Graphics Arts business unit.

Formed in 1957, UNIST, Inc. is the leading manufacturer of environmentally friendly lubrication systems and lubricants designed to reduce fluid consumption while improving operational efficiency in metal cutting and metal forming operations.

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