txtNation, Looking to Scandinavia for Innovation
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Forget the Asian Markets as far as innovation in mobile payments is concerned, says Michael Whelan, Director of mobile solutions provider txtNation. Scandinavia is where it's at. txtNation is working on an aggressive ramp up in the region for Q4 this year.
Michael Whelan says: "Scandinavia leads the way on innovation in mobile payments, with faster payment reconciliation times from the operators, higher and better suited price points for charging customers and more transparent billing options to ensure customers are aware of charges associated with their transaction.
"I see Mobile Payments not being led by the Asian markets, but by the Scandinavians. Already ticketing for public transport is now widely available across many businesses types in the Nordics utilising mobile payment via SMS as the trigger for the billing.
"Operators are going to have to introduce higher payouts using Premium SMS for Physical Goods as time goes on and we are already starting to see that happening in the Nordics. I think SMS as a payment mechanism for the billing trigger will be used for items of lower value, up to and around 20 Euros to pay for tickets and the like.
"More usage of 'one click payments' I also see becoming more prevalent. We have already seen several companies embrace this for mobile billing in the same way that Apple charges for its applications. We are seeing mobile payments using operator billing becoming more active especially in this technology hotbed."
txtNation is currently working in Denmark, Sweden, Norway and Finland and will follow an SMS mobile payments strategy with WAP billing and MMS services, starting in Denmark in 2011.
Long term, txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. We would like to invite all developers to use our solution and focus on distribution whilst txtNation takes care of the billing.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at blog.txtnation.com.
About txtNation
txtNation is an outstanding multi award-winning solutions provider across billing, content and mobile messaging platforms. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation's global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation's products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.
Contact:
Michael Whelan,
txtNation,
+44 (0)1752 273491,
sales@txtnation.com
