Tripp Lite to Increase Market Share in Oman by 20 Percent
Leading manufacturer appoints Oman-based Al Khalili Technology Division as a regional distributor in the Sultanate
Tripp Lite, a world leading manufacturer of power protection and connectivity equipment, has announced its aims to increase its market share in Oman by 20 per cent, by leveraging the booming demand for robust power supply solutions within the Sultanate. In line with this, the company has appointed Oman-based Al Khalili Technology Division, a leading local provider of hardware, networking, security and enterprise solutions, as a value-added distributor of its products in the country in an agreement signed recently, thereby making its high-performance power continuity and connectivity products easily accessible to local customers.
As part of the Al Khalili Group, one of the leading multi-faceted business enterprises in the Middle East, Al Khalili Technology Division specialises in providing top quality power protection peripherals and other miscellaneous products, and in delivering high value after sales services. Backed by a professional team with the expertise to provide end-to-end solutions to the customers and a technologically-advanced workshop, the company has grown over the years through collaborating with leading international giants in the IT industry. Furthermore, company representatives are expecting the partnership with Tripp Lite to boost their efforts to become the leading provider of the latest IT solutions to Omani customers.
"In our daily operations, we are guided by our vision, which is to build leadership through technology and implementation. Our commitment to this philosophy is the driving force behind our continuous success in Oman, which we aim to increase through our strategic partnerships with leading global and regional IT companies whom we deploy their state-of-the-art products to support some of the largest business operations across the globe," said Jude Gerard, General Manager - Al Khalili Technology Division. "We are expecting our latest partnership with Tripp Lite to bring forth further growth to our rapidly expanding business, and we are looking forward to distributing their world-class products for the benefit of Oman-based businesses."
Focused on providing quality power protection and connectivity solutions, Tripp Lite offers localised assistance to its customers in the GCC through its widespread service centres and over 15 in-country distributors across the region. Providing onsite support warranties for mission critical businesses through its authorised partners, Tripp Lite also maintains stringent manufacturing processes and high quality products, which has enabled the company to achieve ISO 9001 and SASO and Bureau Veritas certifications. The company has recently launched its latest bundle of new modular 3-phase UPS systems in the region.
"Our aggressive regional expansion plan has helped us network with a wide selection of regionally-based companies, thereby giving us an opportunity to partner with a distributor who possesses enormous capabilities and a wide distribution network. We have been very impressed with Al Khalili Technology Division's achievements and solid distribution strategy, which led us to appoint them as our regional partner for Oman. We are very excited to be working with them, and we guarantee that they will reap the benefits of being a loyal Tripp Lite channel partner," concluded Vipin Sharma, VP of EEMEA & India sales, Tripp Lite.
About Tripp Lite
Tripp Lite was the first company to manufacture a UPS system specifically designed for desktop PCs by integrating their proven inverter technology with a battery charger and transfer switch. With over 16 million Isobars and more than 4 million UPS systems sold around the world, Tripp Lite remains the leading manufacturer of power protection supplies, including UPS systems, surge suppressors, notebook accessories, line conditioners, cabling and connectivity products and network management accessories. In 1999, Tripp Lite became the exclusive licensee for IBM-brand UPS systems. Tripp Lite quality products provide increased reliability and protection to PC workstations, network file servers, telephone systems, point-of-sale terminals, audio/video systems and laboratory equipment. Tripp Lite recently received ISO 9001 certification for the highest standard of design, manufacturing, distribution, marketing and service excellence. Eighty-five years after it began, the Tripp Lite marketing effort now spans the globe with shipments to more than eighty different countries worldwide.
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