Tower Optical Launches Photonics Internet Site


BOYNTON BEACH, Fla., Jan. 22: Understanding that creating value for one's customers can come in a wide variety of shapes and sizes, Tower Optical Corporation, a small, precision optics manufacturer in South Florida, has developed PhotonicsConnection.com, which is set to launch this week to coincide with Photonics West, the industry's premier trade show. The site aggregates an extraordinary array of links to websites of interest for engineers and others in the precision optics industry while also providing links to hundreds of mainstream sites for more everyday use, from the Wall Street Journal Online and Expedia to USA Today and ESPN.

In addition, the site will include RSS feeds of interest to members of the photonics community and will include white papers and community forums where the site's users can share their thoughts on both the industry and the science of photonics. The site will also allow registered members to both customize aspects of the site's layout to their own liking and make use of certain added tools and functionality conducive to their own needs.

"It's very exciting," said Mel Kantor, Tower's President and CEO. "This marks the beginning of a new initiative on Tower's part to do our best in bringing value to all of our stakeholders, whether that takes the form of the quality components and products our customers have come to expect, or a website like PhotonicsConnection.com that helps bring the information all members of our industry need, directly to their desk in one convenient website."

Perry Sofferman, Tower's Chief Strategy Officer and General Counsel, said, "We are always looking for new ways to bring value and, in today's world, helping people get information is at the heart of that process." Sofferman, former Counsel of Scholastic Inc., the global media and publishing company, indicated that this may not be Tower's only foray into the media business. "I guess I do bring a different perspective to the company based on my background. For now, in addition to all of our other products, which now even includes lasers, we will focus on PhotonicsConnection.com, but I imagine there will be other opportunities for Tower to bring quality information to members of our industry."

The site is "powered by CEOExpress." The CEOExpress Company, owner of the extremely popular ceoexpress.com website, is now bringing its considerable skills at developing a major reference website to other industries that are seeking the same format but geared to their own specific needs. "This is really the first time we have worked with a manufacturing company. There's just so much information out there, even in a fairly narrow area like photonics, that it is wonderful to take the ceoexpress.com formula of identifying and aggregating quality sites and apply it to the needs of a particular industry," said Patricia Pomerleau, Founder and President of CEO Express Company and an authority on the impact of emerging technologies on business.

Tower Optical Corporation is a premier manufacturer and producer of high quality precision optics. Its stock and "build to spec" custom products are used in leading-edge photonics technology, electro-optics, lasers, telecommunications, medical instruments, optical imaging and optical computing. Products include, but are not limited to, crystal quartz waveplates and achromatic waveplates (retarders), lenses, prisms, beamsplitters, windows and mirrors.

Its customers represent a broad variety of companies and industries including military, aircraft, aerospace, medical, university researchers and key U.S. Department of Defense contractors.

CEOExpress Company was founded in 1998 by Patricia Pomerleau, an authority on how emerging technologies impact the future of Fortune 500 organizations. In January 1999, privately held CEOExpress Company launched its first online desktop, CEOExpress.com. Developed to organize the best resources on the Web for busy executives, CEOExpress.com now hosts over 1.8 million visits per month.

CEOExpress Company has been featured in many of the world's most influential business magazines including Fortune, Bloomberg, Business Week, Fast Company, Wired and most recently, Forbes, where it was named among the "Best of the Web." Their mobile site: mobile.ceoexpress.com has also been noted in Forbes as a leading wireless portal.

CONTACT: Perry Sofferman,
Tower Optical Corporation,
+1-561-414-5288, psofferman@toweroptical.com

Web site: http://www.toweroptical.com/

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