ThomasNet.com Launches Brand Name Search Capabilities
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Industrial Suppliers Can Promote Brands While Buyers Can Search by Brand
New York, NY, April 13, 2005 - ThomasNet.com, the most comprehensive web site for industrial manufacturing information, today announced an expansion of its search capabilities with the addition of a brand name search option.
ThomasNet.com (www.thomasnet.com) added a brand name search feature in response to customer feedback and market demand. Manufacturers can now promote specific brands and support their distributor network while buyers can search by brand, further enhancing the quality of their results.
"Over the past ten years, Thomas has helped thousands of industrial manufacturers connect with buyers online," said Monica Lavin, executive director of web initiatives for ThomasNet.com. "Our research has found that ninety percent of industrial buyers eliminate potential suppliers just by looking at their web site and ninety-one percent of industrial buyers will look for a new supplier if the first site they visit doesn't give them immediate access to the information they need." Lavin added, "We know what buyers are looking for and what content suppliers need to provide in order to increase sales. This brand name search meets the needs of both buyers and suppliers."
Visitors to ThomasNet.com have access to more than 30,000 brand name products. In addition to a brand name search, ThomasNet.com offers important features and functionality, including:
Local search - allows industrial buyers to find the right suppliers, distributors and service companies they need, whether that's across town or across the country.
Industrial focus - the editorial content is 100% industrial including manufacturers, distributors and service providers.
In-depth content, industrial-specific, detailed technical information - over 20 million CAD drawings, access to over 650,000 distributors, manufacturers and service companies classified in over 67,000 product and service categories.
Customization - the ability to modify search results, save profiles, and e-mail potential suppliers.
The latest industrial product news, customizable by category.
ABOUT THOMASNET.COM(TM)
ThomasNet.com(TM), powered by Thomas Register® and Thomas Regional®, brings together industrial buyers and suppliers on a national, regional, and local level. For industrial suppliers, ThomasNet.com is a leading provider of Internet marketing solutions. The company helps suppliers grow their business online by driving qualified industrial traffic to their web sites, and converting that traffic into customers. ThomasNet.com's complete range of online catalog, e-commerce, and CAD solutions help suppliers deliver the detailed information buyers expect on the web. For industrial buyers, ThomasNet.com is an industrial search engine that provides one source for finding the exact product, service, or supplier they need - at the exact time they need it. ThomasNet.com also gives buyers direct access to the detailed information they need to make a purchasing or specifying decision, including line-item product details, CAD drawings, and more. ThomasNet.com is brought to you by Thomas Industrial Network, Inc., a wholly owned subsidiary of Thomas Publishing Company, LLC.
For more information, press only:
Linda Rigano, ThomasNet.com, (212) 629-1522, Lrigano@thomasnet.com
Kate Mooney, Waggener Edstrom for ThomasNet.com, (203) 353-7018, Katem@wagged.com
