Association News

Thermoforming Conference Speakers to address innovation, culture.

Press Release Summary:

Aug 04, 2014 - Keynote speakers for 23rd annual SPE Thermoforming Conference®, taking place September 15–18, 2014 in Schaumburg, IL, will focus on importance of innovation, branding, and corporate culture to thermoforming industry. Pathways to Growth – Better Pick the Ones That Work! Tales from Reality on Business Innovation and Branding will be presented September 16 by Christian Majgaard. Culture is No Longer the Softer Side of Business will be presented September 17 by Tony Bridwell.

Society of Plastics Engineers, Inc - Bethel, CT

Original Press Release

Keynote Speakers at SPE Thermoforming Conference® to Address Business Innovation and Corporate Culture

Press release date: Jul 30, 2014

NEWTOWN, CT., U.S.A.: The keynote speakers for the 23rd annual Society of Plastics Engineers (SPE) Thermoforming Conference® will focus on the importance of innovation, branding, and corporate culture to the thermoforming industry, it was announced today by SPE’s Thermoforming Division.

With the theme of “Ideas Worth Forming,” the Thermoforming Conference will take place September 15-18, 2014 in Schaumburg, IL, at the Renaissance Schaumburg Convention Center Hotel.  There will be two keynote addresses:

• Pathways to Growth – Better Pick the Ones That Work!  Tales from Reality on Business Innovation and Branding.  [Tuesday, Sept. 16.  Consultant Christian Majgaard, former top global manager with toymaker LEGO®, will offer inspiration and personal experience from his work in business innovation and branding.

Upon earning his Master of Science degree in Economics and Business Administration, he joined LEGO as a market researcher and ultimately rose to positions in global top management, heading up marketing, business development, innovation, and brand management in the 1980s and 1990s.

• Culture is No Longer the Softer Side of Business.  [Wednesday, Sept. 17.  Tony Bridwell, Chief People Officer at Brinker International, will discuss how creating a culture of accountability led to breakthrough results.  Brinker International is the parent company of the Chili’s Grill & Bar and Maggiano’s Little Italy chains and is a leading casual dining restaurant company with over 1,500 restaurants in 35 countries.

In 2013, Brinker was ranked third on the Dallas Business Journal’s “Large Companies Best Places to Work.” Their motto “Life is Short.  Work Happy” describes the culture at Brinker, and Bridwell’s presentation will address the role of corporate culture in today’s business landscape.

“While the Thermoforming Conference will deliver high-caliber technical presentations, these keynote speakers will talk about the equally important challenges that today’s thermoformers face:  innovation and corporate culture,” said Jim Arnet, 2014 conference chair.  “Today’s thermoforming companies must continue to form new ideas, to innovate and to adapt in order to stay relevant to their customers.”

More information is available at or by contacting Lesley Kyle at 1-914-671-9524 or

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