The Arab Potash Company Selects GEA Barr-Rosin Drying Technology

GEA Barr – Rosin has successfully been selected for the supply of a new rotary dryer for the Arab Potash Company (APC), a leading potash producer in the region and a major supplier to Asian and Mediterranean markets.  The new contract shows a continued vote of confidence in GEA Barr-Rosin technology and services from a highly valued customer.

GEA Barr-Rosin has enjoyed a strong relationship with APC since supplying a number of dryers and a cooler back in 2006. The plant is located on the Dead Sea in Jordan and is operating in harsh, desert conditions where temperatures soar in the day and can plummet to near freezing at night.  The GEA Barr-Rosin heavy-duty, rotary dryer is designed to withstand these arduous conditions and the corrosive environment experienced at APC.

"We have built a very close working relationship with APC," said Dominique Kuehner, sales and marketing manager at GEA Barr-Rosin. "We provide reliable, high specification equipment that is tough enough for this demanding duty and extreme environment."  

Dominique also explained that the continuous support and service provided by GEA Barr-Rosin has developed and strengthened ties with APC and that these components are key to the ongoing relationship between the two companies.  "We are very careful to make sure that the servicing needs of the equipment are kept up to date and support is always on hand," said Dominique. "When you are working by the Dead Sea and face pressure to meet production commitments, the last thing we want is an unscheduled stoppage."

GEA Barr-Rosin dryers are ideally suited to potash applications and the company has extensive experience in this field with references worldwide.  The reliability and performance of its drying technology allow its customers to satisfy the demands of the high quality potash buying markets.

Further editorial information from:

Steve Jordan

+ 44 1908 695500


All business enquiries to:

Dominique Kuehner

Sales and Marketing Manager

+44 1628 407226



About GEA Barr-Rosin

GEA Barr-Rosin, a member of the Process Engineering Segment of GEA Group, is a leading supplier of industrial drying systems, offering numerous technologies to dry wet materials, ranging from granules, cakes, sludges, powders and slurries.  With thousands of references worldwide, GEA Barr-Rosin drives for excellence and maintains their leading position by continually focusing on product quality, system reliability, energy savings and emission control. For further information visit

About GEA Process Engineering

GEA Process Engineering develops, designs, and markets production plant equipment and processes for the dairy, brewery, food, pharmaceutical and chemical industries. With sales close to EUR 1.7 billion in 2012 and 5,500 employees working in more than 40 countries, GEA Process Engineering is recognized as a world leader within liquid processing, concentration, industrial drying, powder processing & handling, emissions control, solid dosage forms & sterile products, and aseptic packaging. GEA Process Engineering is a business segment of GEA Group, headquartered in Germany. For further information visit

About GEA Group

GEA Group Aktiengesellschaft is one of the largest suppliers for the food processing industry and a wide range of other process industries. As an international technology group, the Company focuses on process technology and components for sophisticated production processes. In 2012, GEA generated consolidated revenues in excess of EUR 5.7 billion, 70 percent of which came from the food and energy sectors, which are long-term growth industries. The group employed about 24,750 people worldwide as of June 30, 2013. GEA Group is a market and technology leader in its business areas. It is listed in Germany's MDAX stock index (G1A, WKN 660 200) and the STOXX® Europe 600 Index. For further information visit

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