Texas Instruments Hollywood(TM) Mobile Digital TV Solution to go Live on DVB-H Network in Barcelona with PacketVideo and S3
First Public Demonstration of TI's Hollywood Single Chip at 3GSM World Congress Showcases Live TV Viewing Experience
DALLAS, Feb. 10 /PRNewswire-FirstCall/ -- Texas Instruments Incorporated (TI) (NYSE:TXN) will showcase the first public demonstration of its Hollywood(TM) mobile DTV single-chip solution at the 3GSM World Congress next week in Barcelona, Spain. Visitors to the TI booth (Hall 8 stand B14-B15) will experience live broadcast TV from the DVB-H network in Barcelona. The demonstration includes TI's DTV1000 Hollywood single-chip solution, TI's OMAP2420 device, PacketVideo's pvTV(TM) client solution and Silicon & Software Systems Ltd.'s (S3's) onHandTV(TM) DVB-H CBMS software stack.
The DVB-H standard provides a living room TV viewing experience in the palm of your hand and can achieve average 1.5 second channel switching time; 30+ channels of live TV programming, audio content and pod casts; a long battery life of 3.5+ hours; and up to 30 frames per second delivery speed. There are several DVB-H handsets on the market and more than 19 DVB-H network trials that have either concluded or are currently underway around the globe, including Australia, Finland, France, Germany, Italy, Spain, the United Kingdom, the United States, Taiwan, and other countries. It is expected that DVB-H commercial services will be deployed in Europe by the end of 2006 and that by the end of 2007 the DVB-H infrastructure in Europe, the United States and Asia will be built out and ready for wide-spread deployments.
TI's Hollywood Single Chip and OMAP2420 Processor
To be demonstrated at 3GSM World Congress, TI's Hollywood chip plus OMAP2420 processor enable the reception and processing of the DVB-H signal. TI's Hollywood chip is an integrated tuner, demodulator and decoder on one piece of silicon and offers the industry's smallest size, lowest bill of materials and low power consumption to drive mobile TV into mass market phones. The Hollywood chip receives the DVB-H signal and outputs the IP video stream to the OMAPTM processor. The OMAP2420 decodes the IP stream and renders the color-rich video and stereo audio to the mobile phone's screen and speakers. The OMAP2420 is a feature-rich applications processor capable of rendering the audio/video (30fps, HE AAC+) and managing security including conditional access (CA) and digital rights management (DRM) solutions.
"TI's family of Hollywood single-chip mobile broadcasting solutions have hit the market at the right time to intersect with DVB-H commercial service launches coming in late 2006-early 2007 around the world," said Marc Cetto, general manager of TI's Mobile Connectivity Solutions. "Through the demonstration of TI's Hollywood chip and OMAP processor with PacketVideo and S3, visitors to the TI booth at 3GSM will be able to experience what the entire mobile DTV industry is working towards -- crisp, clear and live broadcast mobile TV."
PacketVideo's pvTV Solution for DVB-H
PacketVideo's pvTV is a complete mobile digital TV client solution based on PacketVideo's proven video player framework, which has more than 120 handset design wins and more than 45 million units shipped via mobile service providers such as Verizon Wireless, NTT DoCoMo, Orange, 3, and Vodafone. PacketVideo's pvTV Solution for DVB-H has two components: the pvTV client application software, and the pvTV reference hardware platform.
A powerful application framework and TV player, pvTV provides faster time to market for video-enabled mobile phones. The pvTV solution facilitates efficient development, enables rapid porting and supports multiple operating systems (Linux®, Symbian(TM), RTOS). In addition, the pvTV solution delivers high performance codecs for mobile TV (MPEG-4, AVC [H.264], AAC+, WMV, and WMA), Microsoft® Janus DRM and OMA, and produces 30fps QVGA and 30fps CIF for clear, crisp images on mobile devices.
"PacketVideo's deep experience in the development and deployment of commercial mobile video and music services has enabled us to take the mobile viewing experience to the next level," says Dr. James Brailean, PacketVideo CEO. "We have engineered our pvTV reference hardware platform utilizing the powerful TI Hollywood chip and OMAP2420 application processor to accelerate time to market for handset OEMs. And our pvTV software solution for DVB-H with S3 middleware delivers high performance and quality that shows the industry just how excellent mobile TV can be."
S3's onHandTV DVB-H Software Stack
S3's onHandTV solution delivers a robust, proven middleware platform for mobile TV applications. Since 2004, it has been delivering the key protocol stacks, middleware and applications required to rapidly deploy TV on mobile products compliant with emerging IPDC over DVB-H standards. onHandTV combines a CBMS compliant feature set with Operator Adaptation Packages (OAPs) tuned to meet the requirements of upcoming commercial networks and trials.
"We are delighted that S3's onHandTV solution has been selected to provide the DVB-H middleware for TI's Hollywood demo platform for 3GSM," said John O'Brien, Chief Executive Officer of S3. "Having worked closely with TI for many years with OMAP processors, we see the combination of our field-proven DVB-H solution with TI's mobile DTV platform as another key milestone in our relationship. The DVB-H demonstration at 3GSM combines the strengths of TI's Hollywood chip and OMAP platform with the flexibility and performance of S3's onHandTV and PacketVideo's pvTV applications shows the promise of upcoming commercial DVB-H networks."
Texas Instruments -- Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 16 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, Digital TV, Bluetooth® and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com.trademarks/
Hollywood and OMAP are trademarks of Texas Instruments. All other trademarks and registered trademarks are property of their respective owners.
Source: Texas Instruments Incorporated
CONTACT: Marisa Speziale, of Texas Instruments, +1-214-480-1795, m-speziale@ti.com; or Brad Mays, of Golin/Harris, +1-972-341-2507, bmays@golinharris.com
Web site: http://www.ti.com/
