Texas Instruments and Avnet Electronics Marketing Americas Present Live Analog eLab Webcast on Analog Support for Digital Media-Based Applications


DALLAS (May 31, 2006) - Texas Instruments Incorporated (TI) (NYSE: TXN) and Avnet Electronics Marketing Americas, the largest operating group of Avnet, Inc. (NYSE: AVT) will present a live Analog eLab Webcast for designers entitled "Analog Support for Digital Media-Based Systems" on Wednesday, June 14, 2006, at 11:00 a.m. CST (18:00 hrs CET). During the online discussion, TI analog expert Bill Klein, P.E., and eLab panelists J.B. Fowler of TI and Mike Claassen of Avnet will address analog circuit design issues that affect performance of digital media-based video applications. Engineers are invited to register for the one-hour session at www.ti.com/analogelab.

Webcast panelists will provide an overview of the extensive analog circuit support required for digital media-based systems for video applications. Their discussion will focus on support functions that include video input and output in analog and digital form as well as audio input and output. They will also discuss clocking solutions and power management. Even in powerful digital media applications, system quality can be severely compromised if any of these support functions corrupt the data. The panelists will share their expert commentary on the ramifications of designs that do not meet the required precision.

During the lab segment, Klein and Fowler will demonstrate critical support elements using the Digital Video Evaluation Module (DVEVM) based on DaVinci(TM) technology. This board enables developers to start immediate evaluation of DaVinci-based processors and begin developing digital video applications.

Analog eLab Engineers

Bill Klein, P.E., is the host for the TI Analog eLab Webcast. Klein is a senior applications engineer with the high performance linear division of TI. He joined TI through its acquisition of Burr-Brown in August 2000. Klein is the author of more than 50 magazine articles, application notes and conference papers. His experience as an analog circuit designer covers 30 years in fields ranging from mineral exploration to nuclear medical imaging.

J.B. Fowler is a DSP applications engineer for TI's DSP Systems group based in Houston. His current focus is video system applications such as video telephony, video conferencing and video security, including digital video recorders and IP NetCAMs.

Mike Claassen is a technology director with Avnet Electronics Marketing Americas. He has worked in electronics distribution for ten years and served in technical marketing roles since 2000. Claassen previously worked in design engineering after earning a BSEE from Kansas State University.

To view previous Analog eLab Webcasts, visit www.ti.com/analogelab. In addition to eLabs, TI offers analog engineers a wide-ranging support infrastructure that includes training and seminars, design tools and utilities, technical documentation, evaluation modules, an online knowledge base, a product information hotline and a comprehensive offering of samples that ship within 24 hours of request. TI keeps the engineer in mind throughout the design process by providing tools, systems expertise and technical support to help customers get to market quickly. For more information on TI's complete analog design support see www.ti.com/analog.

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

About Avnet Electronics Marketing

Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics Marketing serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in 68 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at www.em.avnet.com.

Avnet enables success from the center of the technology industry, providing cost-effective services and solutions vital to a broad base of more than 100,000 customers and 300 suppliers. The company markets, distributes and adds value to a wide variety of electronic components, enterprise computer products and embedded subsystems. Through its premier market position, Avnet brings a breadth and depth of capabilities that help its trading partners accelerate growth and realize cost efficiencies. For fiscal year ended July 2, 2005, Avnet and the recently acquired Memec (closed July 5, 2005) generated combined revenue in excess of $13 billion in the past year through sales in approximately 70 countries. Visit http://www.avnet.com/.

Media Contacts:

Kris Thompson 520-746-7441
k-thompson2@ti.com
Jacqi Moore
972-341-2514
jmoore@golinharris.com

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