Terex AWP Names Debbie George Global Brand Marketing Leader
Share:
Redmond, Wash. (Oct. 20, 2008) - Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation (NYSE:TEX), announced today that Debbie George has been appointed to the newly-created position of Global Brand Marketing Leader. She will report to the new Global Director of Marketing Solutions, Michael Samora.
In her new role, George will have creative oversight of the Genie and Terex AWP brands, both internally and externally. She will serve as the key customer marketing relationship leader and will liaise with the international AWP marketing teams. Additionally, she will work cross-functionally with other Terex business segments on multiple projects and serve as the marketing relationship leader for all Terex AWP cross-selling initiatives.
Prior to this assignment, Debbie served as the Global Director of Marketing for the Terex AWP division in Redmond, Wash. Over the years, she has developed strong relationships with customers, peers, association members and the media. For 20 years of her 23-year tenure, she led the marketing team and developed the solid foundation of marketing programs and services that are in place today.
George holds a B.S. degree from City University of Seattle. She resides in Woodinville, Wash. with her husband Tom.
About Terex
Terex Corporation is a diversified global manufacturer with 2007 net sales of approximately $9.1 billion. Terex operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at www.terex.com.
