TDK Introduces InvenSense Product Longevity Program

  • InvenSense’s Product Longevity Program applies to MEMS sensors for both automotive and industrial applications
  • Products in the Product Longevity Program have higher accuracy and stability, performance resiliency, and a long-term supply

February 15, 2022 - TDK Corporation (TSE:6762) announces the InvenSense Product Longevity Program (PLP), committing long term availability of high-performance sensors for both automotive and industrial applications. This program applies to all SmartIndustrial™ components and all newly introduced SmartAutomotive™ components. It targets industries with long design cycles and operational life, and it guarantees OEMs sustainable long-term manufacturing of their products.

This longevity program will:

  • Ensure customers have access to products with an extended lifetime
  • Make products available for a minimum of 10 years from product launch
  • Strengthen TDK commitment to the environment and sustainability

“We want to provide the best service for customers developing products with a long life cycle. Starting from the ground up, we designed and engineered products with longevity in mind,” said Camilo Delgado, Director of Marketing and Industrial business at InvenSense, a TDK group company. “These products are designed for harsher environments and are tested and manufactured to higher accuracy and stability, performance resiliency. Long-term supply is planned and assured.”

The longevity program will be effective immediately, and all the information regarding components can be found at At the end of its longevity program, each part number is subject to standard end-of-life notification policies in case of termination. In limited cases, for example, in the event of a large volume decrease, technology, or manufacturing change, a PLP product may be replaced by a compatible product.

“In a semiconductor market in which supply and availability is a key factor of success, InvenSense further increases its commitment to deliver long-term quality to both automotive and industrial applications," said Alberto Marinoni, Director of Marketing and Automotive business at InvenSense. "Thanks to its new PLP program, InvenSense strengthens its collaboration with the most relevant automotive Tier1 customers by supporting their long-lasting solutions."

About TDK Corporation

TDK Corporation is a world leader in electronic solutions for the smart society based in Tokyo, Japan. Built on a foundation of material sciences mastery, TDK welcomes societal transformation by resolutely remaining at the forefront of technological evolution and deliberately “Attracting Tomorrow.” It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's comprehensive, innovation-driven portfolio features passive components such as ceramic, aluminum electrolytic and film capacitors, as well as magnetics, high-frequency, and piezo and protection devices. The product spectrum also includes sensors and sensor systems such as temperature and pressure, magnetic, and MEMS sensors. In addition, TDK provides power supplies and energy devices, magnetic heads and more. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK focuses on demanding markets in automotive, industrial and consumer electronics, and information and communication technology. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2021, TDK posted total sales of USD 13.3 billion and employed about 129,000 people worldwide.

About InvenSense

InvenSense, a TDK Group company, is a world leading provider of performance SmartSensing platforms. InvenSense’s vision of Sensing Everything® targets the consumer electronics and industrial areas with integrated Motion, Sound, and Ultrasonic solutions. InvenSense’s solutions combine MEMS (micro electrical mechanical systems) sensors, such as accelerometers, gyroscopes, compasses, microphones, and ultrasonic 3D-sensing with proprietary algorithms and firmware that intelligently process, synthesize, and calibrate the output of sensors, maximizing performance and accuracy. InvenSense’s motion tracking, ultrasonic, audio, fingerprint, location platforms and services can be found in Mobile, Wearables, Smart Home, Industrial, Automotive, and IoT products. InvenSense became part of the MEMS Sensors Business Group within the newly formed Sensor Systems Business Company of TDK Corporation in 2017. In February of 2018, Chirp Microsystems joined the InvenSense family through its acquisition by TDK.  InvenSense is headquartered in San Jose, California and has offices worldwide. For more information, go to

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Ms. Angel LI
San Jose, CA

North America
Ms. Sarah Mackenzie
Portland, OR

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