Syncsort Announces Partner Edge Channel Program for Europe, the Middle East and Africa


Enables Resellers to Maximize Revenue Opportunities and Deliver Greater Value to Customers by Solving Data Protection Challenges More Holistically with NetApp Syncsort Integrated Backup

HANNOVER, Germany, March 2, 2011 - CeBIT 2011 -

News Facts

o Syncsort, a global leader in extreme performance data integration and
data protection software, today announced that it is expanding the
Syncsort Partner Edge Channel Program to Europe, the Middle East and
Africa (EMEA) to support a growing number of channel partners in the
region signing up to resell NetApp Syncsort Integrated Backup (NSB).

o NSB offers simple, integrated and proven data protection that goes
beyond deduplication to resolve all critical data protection needs. NSB
is the fastest, easiest to use and most resource efficient data
protection solution for physical and virtual servers running in
heterogeneous environments.

o The Syncsort Partner Edge Channel Program will empower resellers in EMEA
with the education, training, support and incentives needed to extend
their value proposition and build more profitable businesses with NSB.

o The program is designed to be comprehensive and flexible, enabling
resellers to expand into untapped markets where they were unable to
compete prior to an integrated, easy-to-use, and reliable data
protection solution like NSB.

o The Syncsort Partner Edge Channel Program is built to reward partners
who demonstrate a commitment to marketing and selling Syncsort as part
of an overall value added strategy. Resellers gain the ability to
improve profit margins, protect opportunities and generate recurring
revenues.

o The program offers three levels of participation - Authorized, Select
and Elite - for which partners qualify based on goals, commitment and
training.

o Partners have access to Syncsort's iSYNC partner portal featuring a
library of product information, ready-to-go campaigns, sales plays, new
leads, quoting tools, opportunity registration and market development
funds programs.

Supporting Quote

o "The interest we have seen in NSB from customers and channel partners
has been nothing short of remarkable," said Mike Kuehn, VP of Global
Channels, Syncsort. "We have closed a significant number of transactions
since launching NSB and resellers continue signing up at unprecedented
rates. The opportunity is right now and channel partners recognize that
NSB is a winning solution that can help them dramatically grow their
businesses. Expanding the Syncsort Partner Edge Program to EMEA furthers
our ongoing commitment to the channel and marks a big step forward in
helping end customers around the world to go beyond deduplication to
solve all of their pressing data protection challenges."

About Syncsort
Syncsort is a global software company that helps the world's most successful organizations rethink the economics of data. Syncsort provides extreme data performance and rapid time to value through easy to use data integration and data protection solutions. With over 12,000 deployments, Syncsort has transformed decision making and delivered more profitable results to thousands of customers worldwide. For more information visit: www.syncsort.com.

SOURCE Syncsort Incorporated

CONTACT: Kevin Ruane, +1-201-746-7061, kruane@syncsort.com

Web Site: www.syncsort.com

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