Synchronica Acquires Iseemedia to Become Market Leader in Messaging Solutions for Emerging Markets


Highlights:

o Acquisition expands Synchronica's addressable market to 44 carriers totalling 853 million subscribers worldwide

o Additional contracts with large mobile operators in India provide Synchronica with valuable access to the second largest mobile market in the world

o Iseemedia's patent-pending document transcoding engine to be integrated into Mobile Gateway; will reduce network bandwidth consumption by up to 90 percent when downloading email attachments

Royal Tunbridge Wells, Toronto, September 20, 2010. - Synchronica plc, the international provider of next-generation mobile messaging services, announces that it has acquired Iseemedia, a Canadian-based developer of mobile service and content delivery platforms.

By acquiring Iseemedia, Synchronica has taken a bold step in its goal to become the leader in next-generation mobile messaging solutions in high-growth emerging markets.

Iseemedia's strong presence in India, the world's second largest mobile market, is of particular strategic importance to Synchronica. The acquisition brings Synchronica's total addressable market to 853 million subscribers worldwide.

Already a leading player in emerging markets, Synchronica's award-winning products are currently in use by 40 mobile operator customers worldwide. Synchronica's flagship product Mobile Gateway provides push email and synchronization, instant messaging (IM), social networking services (SNS) and web feeds to consumers and business users, regardless of the type of handset they use.

Iseemedia's focus on entry-level messaging services for emerging markets complements Synchronica's presence in these regions. Iseemedia's flagship product Iseedocs uses advanced streaming to reduce network bandwidth consumption by as much as 90 percent when downloading email attachments.

This patent-pending document streaming technology, which is ideal for operators that seek to conserve expensive bandwidth, will be integrated into the next version of Synchronica Mobile Gateway.

"This acquisition adds 180 million end-users to Synchronica's addressable market worldwide and brings us that much closer to breaking the magical one-billion barrier", says Carsten Brinkschulte, Synchronica CEO.

"In these high-growth, high-churn emerging markets, the further strengthened Synchronica can continue to help operators differentiate themselves and reduce churn with an advanced, bandwidth-efficient messaging platform that supports any phone."

Anthony DeCristofaro, CEO and President of Iseemedia, adds: "We are extremely pleased to now join forces with Synchronica, creating the worldwide leading provider of advanced messaging solutions from basic handsets to smartphones."

About Iseemedia

Iseemedia, Inc. is a mobile software company focused on the commercialization of a service delivery platform (Iseemail) for delivering push email services to the mass market and an advanced content delivery platform (Iseedocs) for rich media adaptation and extremely cost-efficient network delivery to mobile devices.

The company maintains a broad portfolio of issued and pending patents that cover content authoring, streaming, and interactive viewing on mobile devices. Iseemedia was founded in March 2002 and has been traded on the TSXV stock market in Toronto since June 2005. For more information, please visit www.iseemedia.com

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPS-enabled handset.

Headquartered in England, Synchronica also maintains a development center in Germany in addition to a regional presence in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information, please visit www.synchronica.com

For more information, please contact:
Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com

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