MUMBAI — Kaanchi: The Unbreakable, a romantic masterpiece by director Subhash Ghai, will premiere in theaters across India in Auro 11.1 by Barco. The highly anticipated Hindi movie is the latest in a series of top productions to be mixed with Auro 11.1 immersive sound technology and is testament to the success of the platform in the Indian movie industry.
Auro 11.1, Barco's next-generation immersive sound technology, creates the most impactful motion picture experience. Its unique three-layer approach allows for an envelopment of sound unmatched by any other system. Since its release in 2010, the fully immersive sound of Auro 11.1 has been rapidly conquering the Indian movie scene. Both theaters and production studios have embraced the format, resulting in an impressive number of installations so far.
The cinema industry of India, also known as "Bollywood", is based in Mumbai. Film production company Mukta Arts plays a major role within this industry. It has been producing movies for over 30 years and is now one of India's largest film production companies. The movies of Mukta Arts are about to get even more impressive for audiences, as their upcoming movie "Kaanchi" is mixed using the Auro-3D Studio System.
Known for embracing and introducing new technology in his films, Subhash Ghai will once again introduce a new and revolutionary sound technology, Auro 11.1 with his upcoming venture "Kaanchi".
Enhanced cinematic experience
Subhash Ghai, Director of "Kaanchi", said, "I am just blown away with this new sound technology of Auro 3D 11.1, with sound waves coming from all directions. I can't think of releasing "Kaanchi" without this magnum sound technology in theatres. Kaanchi has that canvas of locales in the first half and complexities of sound in the second half, which this technology will enhance. You will have to wait, watch to experience."
Chaitanya Chinchlikar, Vice President - Mukta Arts said, "When you understand the concept of 11.1, 7.1, 5.1 and why Auro need 48-50 speakers and also when you understand what is object based sound, what is channel based sound you understand why Auro is more natural and closer to what a human ear would naturally hear."
"We checked the possibilities that we have with Auro and found that Auro really has a huge leverage as far as technology and adaptability is concerned and it was easier than the competition products. When we found the results after seeing the tests we found that it will help us big time with the film. We are doing it for the film and propagating it in the industry also. I believe like Hollywood, Bollywood soon will have large set ups for Auro. Also, Auro gives auromatic experience even in the theaters that do not have Auro set ups," said Rajesh R Nair, COO-Motion Pictures, Mukta Arts Ltd.
The success of Auro across Indian movie theaters is no coincidence by any means. Apart from the unique immersive sound quality, the system is perfectly compatible with existing 5.1 installations. The system demands minimal hardware investments and achieves maximum results in 3D sound with a minimum number of speakers. On top of that, the platform is capable of supporting future immersive standards as they become available.
This is not for the first time Auro is associated with Mukta Arts family. Recently, Mukta Arts Ltd. choose Auro-3D Studio System for their Whistling Woods International (WWI) film, fashion and media institute.
About Mukta Arts Productions
Mukta Arts Limited is one of India's leading production houses with business interests across the entertainment spectrum from exhibition to education. Founded by Mr. Subhash Ghai, one of India's most successful film directors, the company has a library of over 35 hit films and has a brand that is globally recognized with quality and entertainment.
The company has successfully diversified its business into other areas of the film industry. The company has a thriving distribution and programming business, Mukta Movies Distributors, which has offices across India and has most of the major multiplex chains as partners. The company also recently launched its own chain of multiplex theatres under Mukta Cinemas. These cinemas operate on an innovative model and focus on delivering quality to patrons. Finally, the company has opened Asia's largest and best film, television, animation and media school - Whistling Woods International, which continues to create its reputation of high quality education worldwide. The institute now has over 700 graduates successfully placed and 500 students currently studying on campus.
About Auro Technologies
Auro Technologies (www.auro-3d.com, www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D product suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for sales marketing, customer support, R&D and manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
Copyright 2013 by Barco
Barco Electronic Systems Pvt Ltd
Barco Electronic Systems Pvt. Ltd