Streetline Launches Smart Parking Program for New Brunswick, New Jersey

Real-time Guided Parking Live in Plum Street Garage; Rate Information Available for 12 Area Garages

SAN FRANCISCO and NEW BRUNSWICK, N.J. - Streetline, Inc. today announced that the New Brunswick Parking Authority (NBPA), New Jersey has deployed Streetline's sensor-enabled mobile and web-based smart parking system within the Plum Street Garage located in downtown New Brunswick. In addition, rate information for 12 NBPA-owned area garages and lots is now available on Streetline's real-time guided parking app "Parker(TM)" for Android and iPhone.

The new system will leverage "Parker", Streetline's hands-free, real-time smart parking application which provides commuters, residents and visitors with improved parking guidance and reduced traffic congestion.

At the core of the program is Streetline's patented smart parking platform which detects the presence of a car through a network of ultra-low power wireless sensors located in each parking space. The entire system is designed to increase operational performance and improve customer service through a suite of web and mobile applications.

The program represents Streetline's most significant move thus far beyond on-street parking and into the smart connected garage realm. By doing so, they're not only providing consumers with more access to real-time information in more places than ever before, but also working with cities to transform how garages are operated, monitored and controlled.

"We are excited to partner with New Brunswick Parking Authority to deploy Streetline's innovative smart parking technology," said Zia Yusuf, CEO of Streetline. "Sensor-enabled smart parking systems are a critical component to transforming large parking facilities such as the Plum Street Garage located in the heart of one of New Jersey's major transit hubs. We look forward to working with NBPA on other innovative parking programs throughout the area."

"As a major transit hub for New Jersey, New York and Pennsylvania cities, we are constantly looking for ways to make life easier for visitors, commuters and residents while lessening our carbon footprint," said Mitchell Karon, Executive Director of NBPA. "With Streetline's smart parking platform, we achieve both of these goals and more."

Streetline applications include: a policy tool that analyzes garage parking demand and turnover, giving facility managers a faster and more accurate way to assess parking needs; and a dashboard application that tracks garage space use in real time. The sensor network also delivers parking data to mobile devices including iPhone and Android phones.

About Streetline, Inc.

Streetline's mission is to make smart cities a reality through the use of sensor-enabled mobile and web applications. As the leading global provider of smart parking solutions for cities, airports, universities, private garages and consumers, Streetline's pioneering technology connects citizens with critical information to improve the way they live and work, while making cities more efficient and lessening their environmental impact.

Streetline is a privately held company headquartered in San Francisco, Calif. with smart-parking deployments in California, Maryland, New York, Texas, Utah, North Carolina, Washington D.C. and New Jersey. The company was recently named one of Fast Company's 10 Most Innovative Companies in Transportation, as well as IBM Global Entrepreneur of the Year.

SOURCE Streetline, Inc.

CONTACT: Annika Jensen-Lamka, +1-415-516-3530,, for Streetline, Inc.

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