STEP Labs' Cutting Edge Voice Technology Powers Hands-Free Speakerphone for Cars

STEP Labs(TM) officially launches StepWare Auto(TM) at DEMO 2008, announces first Car Kit manufacturing partner

PALM SPRINGS, Calif., Jan. 29 -- STEP Labs Inc. today released StepWare Auto, its patented voice separation technology optimized for in-car use. The StepWare Auto platform solves the problem of speech recognition and voice control in one of the most taxing noise environments - a moving car with the windows down, the radio on, and children playing in the backseat. STEP Labs provides the first step in voice recognition - allowing the recognition software to clearly 'hear' the voice signal.

With STEP Labs, manufacturers of in-car voice driven consumer electronics and controls, such as hands-free Bluetooth phone accessories, GPS devices with speech recognition, and automotive voice command systems, can benefit from the best voice clarity on the market. Manufacturers using StepWare Auto will address the market for products with better 'noise elimination' and 'voice isolation,' while meeting the new regulatory requirements for in-car safety.

By incorporating StepWare Auto, GG Telecom, a leading Bluetooth device manufacturer, will meet the soaring demand for reliable, functional in-car speech recognition. "GG Telecom's visor-mounted car kit, sold under the GG brand as the model R1(TM) Car Kit with iVoice(TM) technology, pairs with any Bluetooth phone, and leverages StepWare Auto to deliver best-in-class noise elimination and superior speakerphone functionality," said Lin Kar Gwee, CEO of GG Telecom. "The R1 Car Kit retails for $129.99 and steps us ahead of our competition in delivering a product that meets both stringent new safety requirements around the world and new market requirements for superior voice technologies in the car."

StepWare software is the foundation of StepWare Auto, which is optimized for in-car consumer electronic devices. And, like all StepWare-enabled consumer electronic devices, StepWare Auto-enabled in-car devices provide the best speech recognition accuracy and the highest quality voice signals on the market. That's because STEP Labs understands the behavior of sound wave propagation and leverages its unique microphone array technology. StepWare recognizes the shape of the voice signal coming from a specific location and discards any noise or voices not in the target listening zone.

"In terms of quality and usability, there is no comparable technology on the market," said Robert F. Mitro, CEO of STEP Labs. "Unlike other solutions, StepWare Auto provides near perfect voice recognition performance, even under the noisiest conditions, and offers unparalleled hands-free performance, making cell phone conversations clear even when you can't pick up the handset." Traditional noise cancelation technologies distort the voice and the clarity of speech removing portions of the voice signal with the background noise. Only StepWare enabled products can support speech recognition applications in noisy cars -- reliably and clearly.

StepWare Auto is customizable for use in any in-vehicle device or system where capturing voice signals and commands is the most demanding. Manufacturers of in-car devices and systems can also take advantage of STEP Labs' professional acoustic design expertise - a comprehensive set of StepCare services that ensure STEP Labs' partners and customers design and build acoustically superior products.

The R1 from GG Telecom is the fourth announced product with Step OnBoard using the same fundamentals and patented technology as several StepWare-enabled Bluetooth headsets announced earlier this month at CES. Retailed StepWare-enabled headsets and carkits, identified by the Step OnBoard(TM) logo, are available now in the U.S. and Asia.

About GG Telecom, Inc.

GG Telecom is a manufacturer of award-winning Bluetooth devices and a leader in Bluetooth product manufacturing. A strong focus on research and development backed by strong engineering capabilities' and close industry partnerships has resulted in vital core competencies in Bluetooth technologies. GG Telecom's highly skilled engineers and experienced, multi-national management team support GG product development and a large portfolio of award-winning Bluetooth devices. Visit

About STEP Labs

STEP Labs is a venture-backed, Silicon Valley-based acoustic software company whose technology produces crystal-clear voice communications even in extreme noise environments. STEP's patented technology enables speech recognition and hands-free communication by using an understanding of the physics of sound wave propagation to isolate voice from ambient noise. This approach offers broad applicability to a wide range of wireless telecommunications and consumer electronic devices. Step Labs, StepWare, StepWare Auto and Step OnBoard are trademarks of Step Labs Inc. Visit

Source: STEP Labs Inc.

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