SRC Open Sources the Industry's First Data and Country Independent Geocoding Technology


By Eliminating Geocoding Costs and Licensing Related Delays, SRC Continues to Fuel the Adoption of Content-focused and Content-rich Business Intelligence Systems

ORANGE, Calif., April 24 /SRC, a leading developer of geographic business intelligence software, announced today the release of its Explorer geocoder technology to the open source community. SRC's Explorer is the industry's first open sourced geocoder that is data and country independent, enabling developers to integrate digital address databases in any country to support geocoding processes. By open sourcing Explorer, SRC continues to further the expectation from business leaders that business intelligence tools will provide their organizations with immediate, revenue generating opportunities via a content neutral environment.

A database process that assigns latitude and longitude coordinates to any geographic address or intersection; SRC's Explorer combines its geocoding library with free US Census Bureau's TIGER address coding guide. TIGER data, compiled of street names, address ranges and intersections coordinates, joined together with Explorer enables companies to immediately accomplish business development and customer services goals such as:

o Enhance Website Functionality for Customers -- find the nearest store
locations to their home, office, etc.
o Locate Customer's with Greater Efficiency -- i.e. E911 pinpoints a cell
phone customer by the geographic location of the cell phone/nearest
cell phone tower
o Generate Intelligence on Customers -- i.e. insurance companies can
identify the flood risk associated with a customer based on their
home's location
o Pair Customer Data with TIGER -- generate geographic representations of
customer locations for uses such as increasing the
intelligence/effectiveness behind marketing campaigns, etc.

"Not all businesses have the resources to implement this type of technology, by open sourcing SRC's Explorer, we are giving business application developers the power to build individual applications for any country without the expense and delay of licensing proprietary software," said Dean Stoecker, president and CEO of SRC. "With Explorer, users will now have the ability to realize the value of incorporating geocoding technology to literally any business, exponentially decreasing development time to market and helping advance the overall business intelligence community with richer, more comprehensive technology that is bred only by open sourcing."

Availability

The open source of the Explorer geocoder C++ library is available under an LGPL license. The geocoder is available to download from SRC's Website at: www.extendthereach.com/products/OSGeocoder.srct

About SRC

Founded in 1997 and headquartered in Orange County, CA, SRC gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC's comprehensive suite of geographic business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence. It's all done easily, quickly and reliably to help users attract new customers, increase sales and run their businesses more effectively locally, or around the globe. For more information, visit www.extendthereach.com.

Source: SRC

CONTACT: Melody Callaway of VolumePR, +1-720-529-4850,
melody@volumepr.com, for SRC

Web site: www.extendthereach.com/

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