SPO Announces Completion of Rebranding Program
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NEW YORK, November 4, 2010 -- Company Positioned for Growth via Consumer-Related Wellness Applications
SPO Medical Inc. (SPOM), a leading developer of biosensor and
microprocessor technologies for use in portable monitoring devices, today
announced it has completed its rebranding program so it can operate primarily
on consumer-related wellness applications. The company will now focus on
several vertical applications based on its proprietary technology platform.
Moving forward, SPO will operate divisionally through the SPO Wellness(TM),
SPO Medical, SPO Baby and SPO Security product lines. Additionally, a new
corporate web site and company logo has been launched that can be viewed at
http://www.spoglobal.com.
Michael Braunold, President and Chief Executive Officer of SPO
commented, "This is an important milestone for the company and its
shareholders. With our ability to now focus on vertical market opportunities,
we can maximize the value of our technology through commercial partnerships
to promote our consumer product lines. Our experience in developing and
launching several successful medical product offerings enables us to now
effectively focus on mass-market, consumer opportunities going forward. Our
primary market is in the wellness space and we are in the latter stages of
preparing for launch of our new SPO Wellness(TM) product line. We achieved
this through our partnership with Brewer Sports International (BSI), the
world's fastest growing multi-faceted advisory firms with a focus on the
business of sports and wellness."
As part of this launch program, SPO recently announced that it has signed
with several high-profile, professional athletes who have agreed to endorse
the SPO Wellness(TM) line of products. This includes the world's first
performance monitoring wristband, known as the Wellness 10k(TM). The Wellness
10k(TM) is designed for both children and adults and features a display
function to continuously measure the number of daily activities against
preset recommended goals. Furthermore, an innovative heart-rate monitor
sports watch has also been developed to measure continuous heart-rate without
the need to wear a conventional chest strap, unlike many other heart-rate
monitor watches that are on the market.
Both SPO Wellness(TM) products are currently at an advanced stage of
development and SPO expects the Wellness 10k(TM) wristband to be launched
later this month for test marketing followed by a full commercial roll-out in
2011. Braunold continued, "We believe our partnership with BSI along with the
secured endorsements and our rebranding efforts will help us bring a
cost-effective solution to the vast consumer wellness market, which in turn
contributes to potentially increasing value for the SPO shareholders."
About SPO
SPO (SPOM) is a leading developer of biosensor and microprocessor
technologies for use in portable monitoring devices to capture life-enhancing
information within four key markets: medical care; sports and wellness;
homecare monitoring and security. Its patented technology uses information
gathered from the reflectance of light on the human body, in a noninvasive
manner, to monitor key vital signs. The company manufactures its products in
addition to licensing its technologies to appropriate client corporations for
commercialization and distribution. For more information, visit
http://www.spoglobal.com.
Websites:
http://spoglobal.com;
http://spowellness.com;
http://spomedical.com;
http://spobaby.com;
http://www.sposecurity.com
Twitter: http://www.twitter.com/spowellness
Facebook: http://www.facebook.com/spowellness
Source: SPO Medical Inc
Contacts regarding this release:Michael Braunold,Chief Executive Officer,investors@spoglobal.com,+1-866-991-7766
