SouthWood Signs Mark Tradition in Mississippi

CHARLOTTE - SouthWood Corporation ( has recently completed the first phase of signage at Tradition, a planned community just north of the Mississippi Gulf Coast cities of Biloxi and Gulfport. When completed, the 4,800-acre Tradition community will be home to over 30,000 residents and include a variety of different living environments.

EDSA, a leading planning, landscape architectural, urban design and graphic design firm was brought onto the design team to create a signature wayfinding and identity system for Tradition. The design needed to be traditional in form yet celebrate the uniqueness of the community and compliment the site furnishings. Inspiration came from Tradition's logo: a gazebo. EDSA brought the gazebo to life, creating an instant icon. A full size gazebo became the Main Entry Identity with free-standing letters wrapping the base. It also appears as the finial for the Street Identity/Traffic Regulatory signs.

EDSA recommended SouthWood as a potential fabricator. SouthWood's experience in community signage systems ensured that no details would be overlooked, that quality materials would be utilized for fabrication and that the EDSA design intent would remain true.

"Planned communities like Tradition depend upon signage in many ways," says Ernest Dwight, president of SouthWood. "Signage must appropriately reflect the marketing and architectural identity of the community. It must quickly and easily move people to their chosen destination. It must be highly functional, but at the same time suitably tasteful, so as not to lose the character and tone that defines the values of development."

SouthWood has worked extensively with planned communities including The Sanctuary, Uwharrie Point and Biltmore Lake in North Carolina and Del Webb's Sun City in South Carolina. Typical signage systems for planned communities include project entry monuments; neighborhood identification signs; clubhouse and sales center identity; vehicular, golf and pedestrian directional signs; traffic control and regulatory signs; interior signage at clubs, restaurants and offices; and recreational area signage. Planned community signage by SouthWood have been crafted from stone, metal, wood, tile, synthetic resins and other high quality materials.

"Tradition is a large community that has just finished its first phase of development," says Dwight. "SouthWood is pleased to be providing signage that will capture the flavor of the property, while providing durable and beautiful solutions."

About SouthWood Corporation
Founded in 1970, SouthWood specializes in the creation and implementation of image-conscious signage and graphics for clients nationwide. SouthWood's unique ability to offer a single source of wayfinding planning, signage design, manufacturing and installation results in a seamless, controllable and fully accountable process that minimizes time and improves efficiency. Call 704-588-5000 or visit for more information.

Amy Ricarte, SouthWood Corp
704-588-5000 x149

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