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Original Press Release
Southwest Wines Launches Soleil Mimosa(TM) in Eye-Catching Slim Cans from Ball Corporation
Press release date: Oct 11, 2012
Southwest Wines, also known as St. Clair Winery, has produced its one-of-a-kind Mimosa beverage for more than 25 years. The ready-to-drink (RTD) beverage blends premium sparkling wine with fresh-squeezed orange juice, resulting in a refreshing Mimosa experience. The product is sold successfully across the United States.
Earlier this year, the popular St. Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Today, Soleil Mimosa launches in single-serve slim cans, bundled in easy-to-grab-and-go four-packs.
"Aluminum cans are the ideal packaging choice for consumers and for all types of beverages because cans go anywhere, are 100-percent recyclable and offer flavor protection and longer shelf life," says Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "With eye-catching graphics and unique shapes and sizes, aluminum cans give active consumers expanded opportunities and venues to enjoy beverages in nontraditional settings."
Wine in cans is becoming increasingly popular as a lightweight, unbreakable alternative to traditional wine packaging.
"The 187mL slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general," says Robert Roeloffs, marketing manager for Southwest Wines. "The aluminum can format establishes our brand identity and reinforces the key aspects of our Mimosa product - namely its high freshness and refreshment qualities, convenience, portability and fun factor."
As with all Ball aluminum beverage cans and aluminum bottles, the 187mL slim can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and is infinitely recyclable.
About Southwest Wines
Southwest Wines is a sixth generation, family-owned and operated winery in Deming, N.M. Today, it is the largest winery in New Mexico, producing more than 300 wines, including 50 wines that are produced under its own brands. Another 250-plus wines are produced on behalf of national retailers and wineries under private- or control-label. With its Soleil Mimosa(TM) now offered in 187mL cans, Southwest Wines demonstrates its leadership in innovation in the U.S. wine market. Visit www.fresh-mimosa.com for more information.
About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit www.ball.com
SOURCE Ball Corporation
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