Social Networking Sites boost distributors' bottom lines.
Share:
Press Release Summary:
Social Media Drives Sales, include in 2nd Quarter issue of The MHEDA Journal Online, examines how social networking sites contribute to material handling distributors' bottom lines. While companies across all industries spend money in hopes of convincing customers to buy their product, distributors in this article utilize social networking sites as free sources of advertising and marketing. They specifically discuss sales made through sites such as LinkedIn, Facebook, and Twitter.
Original Press Release:
Social Media Drives Sales for Material Handling Distributors
Social networking sites contribute to several distributors' bottom lines.
Dewitt, NY: The MHEDA Journal Online (http://www.TheMhedaJournal.org), is the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries. The 2nd Quarter issue of the magazine is online now and features an article about social networking and ways that it can influence the bottom line for material handling distributors. While companies across all industries spend large amounts of money in hopes of convincing customers to buy their product, several distributors that spoke to The MHEDA Journal utilize social networking sites as free sources of advertising and marketing.
"With Facebook getting more visits than Google, why would you not be utilizing this medium?" Rob Carcione, marketing manager and webmaster at Modern Group (Bristol, PA), asks. "It's a great way to promote your products and services. It's also great for search engine optimization. You want people to go to your website."
In the article, three material handling distributors discussed sales that they were able to make through social networking sites like LinkedIn, Facebook and Twitter. All three distributors stressed the importance of relationship building, rather than strict promotion. When using these sites, communication must be a two-way street.
"Somewhere online right now, customers are talking about your brand, your products and your services," says Joshua Smith, director of sales and operations at AK Material Handling Systems (Maple Grove, MN). "Why not join in to see what they are saying or give information about what your company has to offer?"
To learn more about how to use social media sites to drive sales, read the entire article on The MHEDA Journal Online.
http://www.themhedajournal.org/index.php/2011/04/social-media-drives-sales/. The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, email: chris@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage & handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
