SMARTRAC at EuroCIS: Reshaping the Retail Business

Amsterdam (The Netherlands) — Improving the consumer experience and enabling a new era of merchandise visibility: those are SMARTRAC's showcases to retailers, brand owners and consumers visiting its booth hall 9B14 at EuroCIS 2015 in Dusseldorf, Germany, from 24-26 February. During the event, labeled as "The Leading Trade Fair for Retail Technology", the RFID technology leader will present its RFID and NFC portfolio, and demonstrate solutions and use cases implemented with renowned partners from across the industry.

At EuroCIS, there will be a brand solution on display that uses embedded SMARTRAC NFC tags. By tapping a simple smartphone on the tagged item, end users can enhance their consumer and brand experience.

Additional demo areas will cover global traceability and enhanced managed services, innovative branding and packaging solutions in item-level tagging from source-to-store, and global leading marketing solutions bridging the digital and physical worlds.

Another leading demo area will showcase how to connect merchandise to the digital world with SMARTRAC's groundbreaking cloud-based platform SMART COSMOS, and how that will help to make the Internet of Things (IoT) finally come alive. SMARTRAC will showcase related platform services such as FLOWS, OBJECTS and PROFILES, which are available now, and will give insights into retail-related use cases.

All showcased solutions will play a pivotal role in reshaping the retail business by enabling a new era of merchandise visibility, and enhancing the consumer experience.

"We invite every retail professional and brand owner to join us in Dusseldorf and explore how RFID solutions can create value for their business. SMARTRAC and its partners are very proud to present a wide range of innovative RFID use cases and leading industry solutions that will reshape the retail business in the near future," says Torsten Strauch, SVP Segment Retail at SMARTRAC.

Meet SMARTRAC @ EuroCIS 2015, booth # 9 B 14 (hall 9)

24-26 February 2015, Messe Dusseldorf, Germany.

About EuroCIS

EuroCIS has impressively confirmed its position as the leading trade fair for retail technology in Europe. By presenting solutions, trends and visions for the retail trade of the future in all its forms and functions, EuroCIS is a unique think tank in matters of retail technology. It is suitable both for fixed-site retailers and for everyone who has understood that offline and online are becoming increasingly interconnected in the retail trade and indeed in a continuous state of flux.


SMARTRAC is the leading RFID technology company in the production of both ready-made and customized products and services. SMARTRAC makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company's portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global RD, production and sales network, SMARTRAC's solutions combine physical products with digitally based services to empower the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit, follow us on or click here to sign up for our quarterly newsletter.

Media contact


Karin Fabri

Head of Corporate Communications Marketing

Phone: +31 203 050 150


Christian Achenbach


Christian Achenbach

Corporate Communications Manager

Office: +49 711 656 926 189

Mobile: +49 175 525 0421

Fax: +49 711 656 926 11



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