SMARTRAC and Atmel Collaborate in Animal ID Applications


SMARTRAC teams up with Atmel leveraging SMART GLASS TAGs and Atmel's RFID ATA5575M2 to deliver High-Performance RFID Identification Capability



Amsterdam, The Netherlands / San Jose, CA, USA – SMARTRAC, the leading RFID technology company and Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, announced today their cooperation to market low-frequency (LF) transponders and inlays for animal identification globally.



The Atmel ATA5575M2 RFID IC supports ISO11784 and ISO11785 standards, using the FDX-A and FDX-B formats for animal identification. It is the only RFID solution available that supports FDX-A, the animal identification standard using full duplex 125 KHz technology with FSK modulation. SMARTRAC selected the Atmel ATA5575 because it supports both aforementioned technologies in a single, flexible integrated device.



"We are excited to work with Atmel as we are impressed with the performance of Atmel's solutions," said Markus Spreng, Managing Director at SMARTRAC. "Our cooperation with Atmel is focused on their combined FDX-A and FDX-B capabilities, excellent read range and state-of-the-art local application support across all sales regions. With Atmel's RFID chips and our fully automated glass tag manufacturing capabilities, customers can fully rely on RFID solutions with superior quality and performance to ensure one's pet, for instance, will be easily identifiable."



SMARTRAC's LF transponders and inlays operate between 125 KHz and 134.2 KHz, offering high resistance against external interference and delivering excellent performance, even in the most rugged environments.



"Atmel's collaboration with SMARTRAC will give consumers the confidence that their RFID solutions are high performing, meet industry ISO standards and can support the various modes required for Animal Identification but also for many other different applications," said Roland Schropp, Senior Marketing Manager RFID at Atmel Corporation. "We look forward to supporting SMARTRAC with integrated semiconductor technology solutions for a range of applications and environments."



More Information about the Atmel ATA5575

The Atmel ATA5575 is a fully programmable read/write (R/W) ASSP (Read/Write Application Specific Standard Product) that implements all important functions for identification systems in the animal tagging, industrial automation and consumer segments. The device allows the contactless reading and writing of data transmitted bi-directionally between a read/write interrogator (reader) and the transponder. The device is offered in several different delivery forms. The most common form is the sawn wafer on foil, but also can be taped in blister package. Additional options include bumped versions which are required for direct bonding technology. The ATA5575 is a passive RFID device and no additional external power supply is necessary. Data is transmitted back to the reader by modulating the amplitude of the RF field giving the ASK and FSK options. Coding schemes implemented are Manchester and Bi-Phase. The on-chip 128-bit user memory EEPROM (16 blocks, 8 bits per block) can be read and written from the interrogator station. An additional 8-bit register is used for the chip configuration and memory locking if desired. The on-chip 330pF LC-tank capacitor is trimmed to +/- 3% which is unique in the market, with no other external component required than the antenna coil.



The  ATA5575 RFID IC digital modulation schemes, amplitude-shift keying (ASK) and (FSK) are used in the animal  identification according ISO 11784 and ISO11785 as FDX-B formats (ASK) and  FDX-A format (FSK) but also in the industrial and consumer segments such as "Q5" access control in FSK.



More Information

Atmel RFID Solutions: http://www.atmel.com/products/wireless/rfid/default.aspx

Atmel YouTube Channel: www.atmel.com/youtube

Embedded Design Blog: www.atmelcorporation.wordpress.com

Twitter: www.atmel.com/twitter

LinkedIn: www.atmel.com/linkedin

Facebook: www.atmel.com/facebook



About Atmel:

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel provides the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.



© 2014 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex® are registered trademarks of ARM Ltd. Other terms and product names may be trademarks of others.



Media Contact:

Atmel Corporation

Agnes Toan

Tel: (+1) 408-487-2963

agnes.toan@atmel.com



About SMARTRAC:



SMARTRAC is the leading RFID technology company in the production of both ready-made and customized products and services. SMARTRAC makes products smart and enables businesses to identify, authenticate, track and complement product offerings. The company's portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global RD, production and sales network, SMARTRAC's solutions combine physical products with digitally based services to empower the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, follow us on www.twitter.com/SMARTRAC_NV  or click here to sign up for our quarterly newsletter.



Media contact:

SMARTRAC TECHNOLOGY GROUP

Karin Fabri

Head of Corporate Communications Marketing

Phone: +31 203 050 150

Email: media.relations@smartrac-group.com



Internet: www.smartrac-group.com

Twitter: www.twitter.com/SMARTRAC_NV



SMARTRAC TECHNOLOGY GROUP



Christian Achenbach

Corporate Communications Manager

Office: +49 711 656 926 189

Mobile: +49 175 525 0421

Fax: +49 711 656 926 11

eMail: christian.achenbach@smartrac-group.com

Internet: www.smartrac-group.com

Follow us on twitter: www.twitter.com/SMARTRAC_NV



SMARTRAC TECHNOLOGY GmbH

Niederlassung Stuttgart

Albstrasse 14

70597 Stuttgart

Germany



Sitz und Registergericht der SMARTRAC TECHNOLOGY GmbH | Domicile and Court of Registry of SMARTRAC TECHNOLOGY GmbH: Dresden

HRB-Nr. | Commercial Register No.: 30951

Geschäftsführer | Managing Directors: Christian Uhl, Thomas Hitzer, Martin Kuschewski, Dr. Kerstin Reden, Mirko Wäckerle, Peter Walendy

More from Controls & Controllers

All Topics