SiriusDecisions Report Validates Centive's Vision for On-Demand Sales Performance Management
New Research Brief from Leading Sales & Marketing Advisory Firm Further Supports Value of Incentive Compensation Solutions like Centive Compel®
BURLINGTON, Mass., May 7 / -- Centive, the leader in on-demand sales compensation management, today announced that a new research brief from SiriusDecisions, a leading source for business-to-business sales and marketing operational intelligence, further supports the value that sales incentive compensation systems like Centive Compel® provide for sales organizations. The research brief, entitled "Incentive Compensation, the Systematic Way," validates Centive's longstanding vision for delivering on-demand solutions for sales compensation management, the sales operations center, and the broader category of sales performance management.
"Sales incentive compensation is one of the critical elements organizations can leverage to optimize sales performance," said Joe Galvin, Vice President and Research Director, SiriusDecisions. Incentive Compensation Management Systems are proven to positively impact sales productivity by increasing sales performance accuracy, reducing reconciliation effort and enhancing the impact of the sales compensation plan on sales behavior. ICM systems are cost effective alternatives to spreadsheet or homegrown commission systems.
Proclaiming an increasing realization amongst sales and finance leaders that "even the best compensation plans will never be good enough if they cannot be executed," the report sites that "incentive compensation management systems are gaining significant traction."
"The SiriusDecisions research brief on sales incentive compensation aligns perfectly with Centive's vision for helping our customers optimize sales performance," said Bob Conlin, Chief Marketing Officer, Centive. "We began delivering against that vision with the May 2005 release of Compel as the industry's first true on-demand sales compensation management solution, and we continue today with the most advanced, integrated and affordable on-demand platform for sales performance management."
Compel is the award-winning on-demand sales compensation management solution that automates the entire sales compensation process - "From Prospect to Paycheck." More than just a commission calculation tool, Compel provides an integrated platform for modeling, managing and optimizing sales compensation strategies to increase plan effectiveness, sales performance and revenue growth. Compel provides executives, sales management and sales representatives with secure, real-time visibility into actual and potential earnings and performance metrics to keep teams aligned, focused and motivated.
Executives interested in learning more about optimizing sales performance and the benefits of robust ICM systems such as Centive Compel can attend an upcoming Web seminar entitled, "Turning the Dials on Sales Optimization." Presented by Centive and featuring SiriusDecisions analyst Joe Galvin, the one hour "webinar" will take place May 22, 2007, from 12-1pm EDT. To register for the event, please visit http://www.xtalks.com/thedials.ashx.
About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on- demand strategic sales compensation management. Companies use Centive Compel, hailed by CIO Magazine as the "most widely used choice for sales compensation management," to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a salesforce.com AppExchange certified solution, is a winner of the 2006 CODiE award for "Best Financial Software," the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.
Source: Centive
CONTACT:Bob Conlin of Centive, +1-781-852-3500, bconlin@centive.com; or Liz Bradley of Kel & Partners for Centive, +1-508-366-2099 ext. 119, liz@kelandpartners.com
Web site: www.centive.com/
http://www.xtalks.com/thedials.ashx
