Programmer chooses Motorola's field-proven MPEG-4 processing technology to
deliver HD content
SAN DIEGO, Oct. 3 / / - Motorola (NYSE: MOT) today
announced that it will provide a high-definition (HD) MPEG-4 Advanced Video
Coding (AVC) encoding system for Smithsonian Channel, which plans to broadcast
all programming in HD. Motorola's Home and Networks Mobility business will
provide an MPEG-4 encoding system which compresses, encrypts, modulates, and
receives the HD signals within a single integrated transmission system.
The new Smithsonian Channel system will employ Motorola's SE-5100 MPEG-4
AVC HD encoders to encode video content into the MPEG-4 AVC format for
distribution over satellite. Smithsonian Channel's cable or telco affiliates
will be able to install Motorola's new DSR-6050 Digital Satellite
Receiver-Transcoder at their headends to receive the signals and, in some
cases, convert them to MPEG-2 for distribution. The solution provides greater
flexibility and efficiency for programmers by allowing the broadcast of a
single MPEG-4 HD signal for each service sent to cable operator and service
provider customers. By supporting both MPEG-4 and MPEG-2 outputs, the DSR-6050
enables programmers to transition to the more efficient MPEG-4 format,
maintain the quality of their signal and support the transmission format
preference of their affiliates.
"Smithsonian Channel is bringing viewers an extended portfolio of
compelling content including; documentaries, events, and short subject
explorations of the major scientific, cultural, and historical events, that
will be only enhanced by it being photographed and telecast in HD," said Tom
Hayden, general manager, Smithsonian Channel.
"Motorola's MPEG-4 solution allows us to deliver this programming with the
superb video quality that really does the content justice," said Jim Occhiuto,
vice president, engineering, Showtime Networks. "The system's flexibility and
efficiency will allow us to roll out even more HD channels during the coming
"Motorola technology is enabling industry migration from MPEG-2 to MPEG-4
by allowing programmers and operators to deliver more HD content by maximizing
bandwidth efficiency, resulting in greater choice for consumers," said Doug
Means corporate vice president and general manager of Motorola's IP Video
Solutions Group. "Motorola is a proven video leader and we are proud to be
working with Showtime to deliver high-quality, high-definition content."
The announcement follows HBO and Starz's recent selection of Motorola's
MPEG-4 AVC platform to deliver their HD programming. As a long-time leader in
HD digital compression systems, Motorola has deployed hundreds of HD encoding
systems in the MPEG-2 standard. The MPEG-4 AVC technology has been optimized
for today's content requirements, handling both 1920 x 1080i and 1280 x 720p
resolutions. Showtime Networks is planning to begin distributing the
Smithsonian Channel in HD MPEG-4 in Q4 2007.
Motorola is the acknowledged leader in video network solutions, having
deployed more than 2,500 digital headends in both MPEG-2 and MPEG-4. This
leadership extends to IPTV headends and cable video networks. As a result,
more programmers in North America deploy Motorola satellite video delivery
network solutions than any other solution. Motorola is also a world leader in
digital set tops, having shipped more than 60 million cable set tops and more
than two million IPTV set tops.
About Smithsonian Networks
Smithsonian Networks (SN) is a joint venture between Showtime Networks
Inc. and the Smithsonian Institution. It was formed to create new channels
that will showcase scientific, cultural and historical programming inspired by
the assets of the Smithsonian Institution, the world's largest museum complex.
The networks will largely feature original documentaries, short-subject
explorations and innovative and groundbreaking programs highlighting America's
historical, cultural and scientific heritage. Visit them on the internet at
About Motorola, Inc.
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect simply
and seamlessly to the people, information, and entertainment that you want and
need. We do this by designing and delivering "must have" products, "must do"
experiences and powerful networks - along with a full complement of support
services. A Fortune 100 company with global presence and impact, Motorola had
sales of US $42.8 billion in 2006. For more information about our company, our
people and our innovations, please visit www.motorola.com.
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(C) Motorola, Inc. 2007. All rights reserved.
SOURCE Motorola, Inc.