SERAPID Introduces its New Logo

STERLING HEIGHTS, Mich. – Said Lounis, President of SERAPID group, with offices in Sterling Heights, Michigan; Dieppe, France; Bad Mergentheim, Germany; and Bury St. Edmunds, United Kingdom, is pleased to introduce a new corporate identity.

In a statement from the Michigan office:

"The world of manufacturing is changing, and SERAPID is evolving with it.

Our business has grown and progressed, and we felt it was time for a change. We have redesigned our logo to reflect who we are today and to symbolize our dynamic future.

This wasn't a decision we made lightly. We are proud of our rich history. We feel this new design reflects our foundation in our Rigid Chain Technology, while providing us with a more consistent brand identity that speaks in a powerful way across all languages and regions.

With this new visual identity, we signal our pride in being a global provider of innovative products, solutions and services for the precision movement of heavy loads.

We feel our new look communicates both our commitment to the advancement of engineering technology and the values that have defined us for over 40 years: innovation, creativity, technical expertise and customer satisfaction. 

In the coming months we plan to introduce new visuals, new informative literature and a new website. As always, we welcome your feedback."

About Serapid

The award winning lift and horizontal transfer system provider, Serapid, Inc. (, specializes in Rigid Chain Technology for applications in diverse industries including architecture, nuclear, medical, defense, steel, automation, engineering, manufacturing, theater, and entertainment. Serapid has a longstanding commitment to continued innovation in product design as well as to providing leadership in the advancement of engineering practices worldwide.

Media Inquiries: Carol Herriges,, (586-698-1226)

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