SATO America, Inc. Introduces New Western Regional Sales Manager


CHARLOTTE, NC - December 5, 2005 - SATO America, Inc., a leader in barcode printing, labeling, and EPC/RFID solutions, today announced the appointment of Terry Bresin as the new Western Regional Sales Manager. Reporting to Robert Linse, Vice President of Sales & Marketing, Mr. Bresin will be responsible for the continued development and growth of channel business within the western territory.

Mr. Bresin will focus on securing new reseller agreements and working with existing SATO Business Partners to offer new DCS (data collection systems) and labeling solutions.

Prior to joining SATO America, Mr. Bresin spent eight years with Intermec Technologies Corporation located in Everett, Washington. He held various senior level positions including the past few years as Senior Product Marketing Manager for portable printers. Previously, Mr. Bresin served for 10 years with Texas Instruments and held the position of Senior Product Manager for the airline printer business within Texas Instruments.

Robert Linse commented, "Our new and existing customers will be well-served by Terry's many years of industry and printer experience. He will also be a tremendous asset to our highly valued resellers. Terry adds valuable experience and knowledge to our SATO team of professionals."

Mr. Bresin is a graduate of Oklahoma State University in Stillwater, Oklahoma, where he received a degree in Mechanical Engineering. He will be located in Everett, Washington and can be reached at (425) 338-0708 or terryb@satoamerica.com.

About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) & Labeling concept - a total barcode and labeling solution providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, United Kingdom, Poland, Singapore, Malaysia, Thailand and China. For the fiscal year ended March 31, 2005, it reported revenues of US$575 million. For more information, contact SATO America at www.satoamerica.com.

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