Rockwell Automation to Acquire Incuity Software

MILWAUKEE (April 22, 2008) - Rockwell Automation, Inc. (NYSE: ROK) announced today that it has
reached a definitive agreement to acquire Incuity Software, Inc., a privately held company that is a leading
supplier of Enterprise Manufacturing Intelligence (EMI) software. Incuity's software provides real-time
intelligence for business decision support to improve operations and reduce production waste by providing
valuable management insight into a company's operations. Terms of the transaction were not disclosed.

"This acquisition is a key milestone in the continued expansion of our FactoryTalk(TM) software suite," said
Kevin Roach, vice president, Rockwell Software. "Their newest software, IncuityEMI 2.6, easily integrates
many disparate information sources from production operations and other enterprise systems.

IncuityEMI 2.6 delivers unique insights into enterprise performance and key operational metrics, and
empowers personnel to drill down and analyze the root causes associated with manufacturing problems.
Combining Incuity's capabilities with the FactoryTalk(TM) integrated production management and
performance suite will create tremendous value for our customers."

Headquartered in Mission Viejo, Calif., with regional offices in the U.S., Canada and South Africa, Incuity
Software currently has more than 45,000 seats of its products installed in more than 40 countries in 13
languages. The Incuity Software management team and their employees will become part of Rockwell
Automation's Architecture & Software operating segment.

"As the demand for Enterprise Manufacturing Intelligence rapidly grows, this acquisition supports our
commitment to expand the FactoryTalk software suite and enhance our plantwide information strategy to
meet customers' evolving needs," said Steve Eisenbrown, senior vice president of the company's
Architecture & Software segment. "Incuity Software products don't just provide visibility - they deliver
enterprise-level insight by combining operations data with ERP and other IT applications. They make it
possible to find the valuable insight hidden between disconnected information sources."

Doug Lawson, CEO, Incuity Software, said: "Getting enterprise manufacturing information into the hands
of decision-makers now is a vital business need. IncuityEMI is the most innovative and exciting application
in the market for this purpose. This acquisition combines our business with the resources, technology,
customer base and global delivery capabilities of Rockwell Automation and will be good for our customers.
Rockwell Automation is the perfect partner for Incuity."

"IncuityEMI gives Rockwell Automation the vital top layer in the information chain where the roles of the
ERP vendor and Industrial Automation vendor meet, " Roach added. "This allows us to simplify the
typically heterogeneous world of systems generating information and is a platform to build diverse
solutions. Our strategy is to let customers simplify and rationalize by providing a single source for all their
process information needs. This is a big step to meeting that goal."

"EMI real-time visibility and performance management software is part of the fastest-growing segment of
production management software. By collecting real-time data at the plant floor, establishing operational
context, and revealing manufacturing information to the rest of the enterprise, it enables a higher level of
performance at the plant level and throughout the distributed manufacturing enterprise and supply
network," said Greg Gorbach, ARC Advisory Group. "Incuity Software is a pioneer in this market
space. Their team understands the value and flexibility of enterprise visibility built on the foundation of a
strong data model - which is a key differentiator from many other providers. This acquisition gives
Rockwell Software an excellent way to meet their customers' business need to leverage real-time
manufacturing information."

IncuityEMI coexists with existing control systems and business applications, and makes data in these
systems visible and actionable by presenting a coherent picture of a company's manufacturing business
through familiar internet browser and Microsoft Office® interfaces. IncuityEMI provides the foundation for a
range of manufacturing analytics including: real-time executive dashboards, automated production reports,
Key Performance Indicator (KPI) monitoring and alerts, downtime analysis and reports, and process
verification and optimization. These analytics have a wide range of applications from facility production to
campus energy management.

"Rockwell Automation's FactoryTalk software team is amassing some very impressive capabilities," said
Alison Smith, AMR Research. "The Pavilion Technologies acquisition bolstered the company's process
industry position by elevating Rockwell Automation's software profile well above the level of process
control. The acquisition of Incuity gives Rockwell Automation enterprise manufacturing intelligence
capability that rivals - even surpasses - the likes of SAP's MII(TM) on many measures, and potentially
positions Rockwell Automation to commoditize many of its traditional controls platform competitors by
providing a control platform agnostic intelligence layer."

Incuity Software, Inc. (a privately held company) is a leading provider of Enterprise Manufacturing
Intelligence software. Headquartered in Mission Viejo, California the company is venture funded by
American River Ventures and Palomar Ventures.

Rockwell Automation, Inc. (NYSE: ROK), is a leading global provider of industrial automation power,
control and information solutions that help manufacturers achieve a competitive advantage in their
businesses. The company brings together leading global brands in industrial automation which include
Allen-Bradley® controls and services and Rockwell Software® factory management software.
Headquartered in Milwaukee, Wis., the company employs about 20,000 people serving customers in more
than 80 countries.

Contact John A. Bernaden
Media Relations
Rockwell Automation

Rondi Rohr-Dralle
Investor Relations
Rockwell Automation

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