Robert Brauch Appointed Business Unit Manager of Casella USA


AMHERST, NH, October 6, 2010 - Casella USA, the North American subsidiary of Casella Measurement CEL, today announced the appointment of Robert Brauch to the position of Business Unit Manager. He will report directly to Jim James, President & CEO of IDEAL INDUSTRIES, INC., Casella's parent company.

Commenting on the appointment, Mr. James said: "Rob is a key addition to the Casella USA team and brings a solid base of both knowledge and industry contacts. His understanding of the products and competitive landscape support his new role in driving sales growth, product awareness and product positioning to the Casella products line."

In his new role as Business Unit Manager, Mr. Brauch is tasked with the strategic planning and direction of the Casella brand throughout North America, while managing the day-to-day operations of the Casella USA office in Amherst, New Hampshire.

Mr. Brauch comes to Casella USA from PCB Piezotronics Inc. where he was a member of the executive management team, developing and implementing a strategic plan for corporate growth targets as well as a long-term business unit vision for the company. Prior to that, he served as International Sales Manager with Metrosonics and as Manufacturing Manager with MXR Innovations, Inc.

Mr. Brauch holds a BA in Business Management from the Rochester Institute of Technology.

Casella USA markets a diverse line of health and safety measurement instruments. For more information please visit www.casellausa.com.

ABOUT CASELLA CEL

Founded in 1799 and headquartered in the United Kingdom, Casella CEL is one of the world's leading suppliers of environmental monitoring technologies. It is an ISO 9001-2000 and ISO 14001 certified company with a focus on the development and manufacture of state-of-the-art environmental monitoring instrumentation. Casella CEL instruments are preferred around the world for personal air sampling, real-time dust and particulate measurement, heat stress measurement, IAQ assessment, weather and rainfall monitoring, personal noise dosimetry, environmental noise measurement and real-time frequency analysis. In 2006, Casella CEL was acquired by IDEAL INDUSTRIES, INC. For more information, please visit www.casellameasurement.com.

Casella USA is the North American subsidiary of Casella CEL and is headquartered in Amherst, New Hampshire. Sales, service and instrument recalibrations are carried out in the Amherst office by factory trained engineers. This office covers all sales in Canada, the USA and Mexico. For additional information, please visit www.casellausa.com.

Casella USA

17 Old Nashua Road, #15

Amherst NH 03031

Media Contacts:

Bob Selwyn

Casella USA

603.672.0031

bobselwyn@casellausa.com

Dan O'Connell

O'Connell Communications

708.482.0212

dan@oconnellpr.com

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