Radware Launches Its Smart Choice Partner Program

Worldwide global channel strategy is smart choice for Partners offering simplified structure, competency and solutions-focus and personalized approach

MAHWAH, N.J., Nov. 30, 2010 - Radware (Nasdaq: RDWR), a leading provider of integrated application delivery solutions for business-smart networking, today announced the official launch of its Smart Choice Partner Program as part of its consolidated worldwide channel strategy to support channel selling activities more effectively around Radware's leading suite of products and services in the application delivery and network security arenas. This Program was recently presented in detail to Radware Partners worldwide at the Company's annual partner events held in Cambodia for the Asia Pacific region and Lisbon, Portugal for the EMEA and Americas regions.

Over the past two years, Radware's business and market share has grown dramatically led by the acquisition of Alteon® and the launch of key solutions including its OnDemand Switch® platform used as the basis for all Radware products, improvements to the Alteon product line as well as the most recent launch of its new Virtual Application Delivery Infrastructure (VADI(TM)) strategy. Additionally, the application delivery and network security markets are very healthy and provide an even larger growth potential. All of these elements have led to the increased demand of Radware solutions and thus, a strong opportunity for Radware partners to increase their business.

Radware assessed its existing channel structure and created a larger scale framework that supported VARs and System Integrators - one that better supported them in their selling efforts and was built to cater to local business needs. As such, a simpler structure was designed to encompass best-of-breed partners; solution-focused competencies were added as a key program differentiator to enabling our partners to provide a more tailor-made approach to customers; and a personalized model as a core program foundation, so that each region, in need of different business requirements is able to promote Radware solutions meeting specific local market needs. The result is a compelling consolidated global program that ensures appropriate market coverage and caters to local business requirements - making it a "smart choice" for Radware partners.

The program offers one distributor designation and three reseller designations including: Affiliate Partners: entry level reseller; Select Partners: experienced resellers who specialize in solution selling of at least one Radware defined competency; and the Premier Partner: key-in region partners that demonstrate the highest industry competencies for solution implementation

New benefits being offered to Radware's Smart Choice Partners include a revamped partner-only portal, a new global partner locator, periodic incentives, efficient communication tools, programs enabling partners to easily differentiate and position their competencies by specific solutions, marketing support services and advanced training for partner sales and technical staff.

"By revamping our program, we are validating our commitment to our channel and their decision to making the 'smart choice' in being a Radware partner. We have taken steps to ensure the recruitment of best-of-breed resellers who will be actively supported by locally-based channel management and dedicated support teams," stated Orli Amir, Channel Marketing Director, Radware. "Partners can significantly grow their businesses around the different solution competencies by offering, for example, compliance services within security reporting and discover new opportunities for the integration of application delivery solutions in the overall automation of data center processes with Radware virtual data center solutions."

Radware's Smart Choice Partner Program is being rolled out worldwide with additional benefits, enhancements and designations coming over the next year."


Controlware (Germany): "We like the business model Radware has adopted for its Smart Choice Channel Program - providing a more competency and solutions-focused approach. By using this approach, we feel that we will be able to provide a more comprehensive offering for data centers," stated Jorg Heckwolf, Solution Manager IT-Security, Controlware. "And, knowing that there will be no channel conflict means that our selling efforts are protected, and this we will be able to focus more and clearly on our sales efforts.

Wipro (India): "As a premier channel partner, we see great business value in the Smart Choice partner program. The sales and marketing programs, together with enhanced training on Radware products and services will go a long way in supporting our sales efforts in India," said Vikas Srivastava, Vice President Infrastructure Technology Solutions, Wipro, "Radware understands the way the channel operates, and this program is testimony to its commitment to its partners."

Integration Partners Corporation (USA): "Radware's dynamic product line has enabled us to continually exceed the needs of our customers - including those that built their businesses using the Alteon product line," stated Bart Graf, Principal of Integration Partners. "Radware provides us with the products, tools and support that has allowed us to develop our business and, with Radware's excellent vision for the ADC and Security markets we believe that we can continue to address the evolving needs of the data center."

About Radware

Radware (Nasdaq: RDWR), a global leader in integrated application delivery solutions, assures the full availability, maximum performance, and complete security of business-critical applications for nearly 10,000 enterprises and carriers worldwide. With APSolute®, Radware's comprehensive and award-winning suite of application delivery and network security products, companies in every industry can drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks "business smart". For more information, please visit www.radware.com.

SOURCE Radware Ltd


Joyce Anne Shulman,



Web Site: www.radware.com

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