SAINT-AUGUSTIN-DE-DESMAURES, QC – Customers will be thrilled with the innovative and inspiring new product lineup from Preverco, Canada's leading hardwood floor manufacturer. This year Preverco is back at the Surfaces trade show in Las Vegas from January 28 to 30 with a diversity of new creations.
"Preverco is proud to be one of the only Canadian manufacturers exhibiting here at a show we've attended for more than ten years running," declared Étienne Chabot, Preverco's VP, Marketing. "We always strive to stay on the cutting edge, pushing the boundaries of the wood flooring market. Our designs are in lockstep with customer trends, and those trends never stop evolving."
Originality and innovation
This year Preverco is launching SolidFlex™, a new affordable engineered floor platform that's 100% made in Canada. It features a 4-mm hardwood top layer on a 15 mm cup resistant solid pine filleted core. The engineered platform achieves the same natural look as solid wood by using irregular board lengths. It's a unique, innovative solution for houses, condos, or any residential project, and will be available in traditional wood species. It also offers optimal performance regardless of installation method."
In line with the new "rustic chic," trend, Preverco is also unveiling its all-new grey and pale color stains including INOX, SKY, and LATTE, which have met rapturous reviews. And there's the recently launched EDGE, a hardwood floor texture inspired by the floors of yesteryear with a contemporary twist. "EDGE gives you a floor with a past," said Chabot, "a texture full of rustic charm but very much in tune with today's sleek, modern interiors."
Preverco continues to fine-tune its existing products to keep them lively. Its PreOil™ floor lineup, launched in January 2013, has been a great hit and will now be expanded to the more traditional DISTINCTION collection in five new colors: Chocolate, Caramel, Glaze, Truffle, and Nougat.
Preverco is more than a flooring manufacturer: we're a creator of inspirational spaces. Each of our cutting-edge products is the result of creativity and rigour. From concept to completion, we ensure that our products fit your projects perfectly, allowing you to create distinctive spaces. Preverco is a leading manufacturer of high end hardwood flooring, offering a wide variety of species, colours, widths and appearances, as well as the highest quality finishes. All are available in a vast range of platforms to suit your needs. The Preverco reputation for excellent customer service, consistent quality, constant innovation and dependable delivery is unmatched in the industry. For more information about Preverco's complete line of hardwood floors, please visit www.preverco.com.
Vice President, Marketing