Point of Purchase Program Available from Tyco Electronics
New Merchandising Program for Electrical Distributors
HARRISBURG, Pa. - Sept. 20, 2006 - Tyco Electronics Corporation has initiated a point-of-purchase program for electrical distributors. The new program from Tyco Electronics' Energy Division is intended for implementation by electrical distributors throughout the United States and Canada. A complete range of products is available through the new point-of-purchase program including: RAYCHEM heat-shrinkable tubing, caps, stubs, splices, tapes, connection kits, and other products. The program includes a range of AMP products including: Romex wire splices, splice tap connectors, insulated terminals and splices, and quick connects. ALR photocontrol lighting controls, BUCHANAN barrier strips, DEK fastening devices, and UTILUX compression connectors are also part of the program. Furthermore, the program includes the latest telecom, datacom and CATV products in Tyco Electronics' range. Distributors can match the program to best fit their customer base by selecting products from all or parts of the program.
Mike Martini, point-of-purchase program manager for Tyco Electronics comments, "This new program can really make a difference for electrical distributors. The comprehensive product lines available from Tyco Electronics are used by nearly every person who walks up to the counter in many electrical distributor locations." Martini continued, "In addition to the wide range of industry leading products, Tyco Electronics is also able to support the product merchandising with organized and clean visual product displays and other point-of-purchase support materials."
The products included in the point-of-purchase program can be used in almost any application that electrical contractors service, from underground electrical cable installation or repair, to electrical connections for motors. Additionally, products that seal, protect, or insulate electrical splices and connections of all sorts are available. Other specialized products, like the ALR brand photocontrols, suit a particular industry such as lighting.
Tyco Electronics is offering a comprehensive range of merchandising tools to accompany the program. Among the main tools are floor and wall displays, display headers, customized counter mats, banners, customized product counter displays, ceiling hanger displays, posters, and other accessory items. Additionally, tri-fold product brochures are available for all products in the program.
According to Martini, additional program features include incentives, restocking order discounts, and promotional materials in a Distributor Welcome Kit.
For more information on Tyco Electronics' point-of-purchase program for electrical distributors, contact Tyco Electronics' inside sales department at 1-800-327-6996 or visit http://energy.tycoelectronics.com/commercialproducts
About Tyco Electronics Corporation
Tyco Electronics Corporation, a business segment of Tyco International Ltd., is the world's largest passive electronic components manufacturer; a leader in cutting-edge wireless components, complete power systems, and premise wiring components and systems; and a provider of critical communications systems to the Land Mobile Radio industry. Tyco Electronics provides advanced technology products from over forty well-known and respected brands, including Agastat, Alcoswitch, AMP, AMP NETCONNECT, Buchanan, CII, CoEv, Critchley, Elcon, Elo TouchSystems, M/A-COM, Madison Cable, OEG, Potter & Brumfield, Raychem, Schrack and Simel. For more information, visit www.tycoelectronics.com
Contacts:
Paul Lavenberg
Tyco Electronics
717-592-2409
plavenberg@tycoelectronics.com
