PIERS Brings Advertising Online with Its Directories of U.S. Importers and Exporters

NEWARK, N.J., Dec. 9, 2010 - PIERS, the Standard in Trade Intelligence, today announced that it is offering online advertising with its Directory of U.S. Importers and Directory of U.S. Exporters. Used by small businesses, retailers, logistics providers and others, the Directories recently transformed from print to digital content, offering easy access to identify thousands of companies involved in global trade.

"Businesses are shifting their advertising online," says Wael Jarous, Vice President, Sales. "Customers were accustomed to advertising in the print version of the Directories; it was a logical business decision to offer online advertising space." With PIERS Directories, customers get the added benefit of reaching an extended global trade community affiliated through the United Business Media Global Trade (UBMGT) audience.

Advertising in PIERS Directories enables customers to affordably promote their organization's products and services to leading decision makers. With additional traffic driving to their website, customers can reach executives in a variety of industries who use the Directories to research global markets both domestically and abroad. Even libraries and universities use the Directories for research purposes, exposing advertisers to multiple users for an extended period of time.

The Directory of U.S. Importers and Directory of U.S. Exporters is ideal for locating sales leads, finding importers and exporters by product and for marketing and reference purposes. Customers have access to details associated with 150,000 importers and 50,000 exporters. Data is refreshed on a semi-annual basis to keep current on the evolving global trade environment.

The PIERS Directory of U.S. Importers and Directory of U.S. Exporters are two separate online products that can be purchased together or separately on an annual subscription basis. A special promotional rate is in effect until January 1, 2011.

For more information or to subscribe, visit www.directories.piers.com, or call Debbie Zimmerman at 610-438-3669 or 877-203-5277.

About PIERS:

PIERS is the global import and export information service that provides powerful tools and data for measuring markets, analyzing competition and uncovering opportunities. Launched more than 35 years ago, PIERS was the first venture in digital global trade intelligence and quickly became the industry standard for accuracy, reliability and insight. Thousands of subscribers from public and private businesses, trade associations and governments around the world rely on PIERS to guide their global business strategies. PIERS is a division of UBM Global Trade, and a sister company of The Journal of Commerce. For more information, visit www.piers.com, or call 800-952-3839 (+1-973-776-8660).

About UBM Global Trade

UBM Global Trade is the leading provider of proprietary data, news, business intelligence and analytical content supporting commercial maritime, rail, trucking, warehousing and logistics industries worldwide. The company's portfolio of more than 100 online, print and interactive workflow business solutions includes The Journal of Commerce, Breakbulk, RailResource, PIERS and an array of international trade and transportation databases and directories. UBM Global Trade, a subsidiary of United Business Media Limited (LSE: UBM.L), is headquartered in Newark, NJ, with offices throughout the United States. For more information, explore www.ubmglobaltrade.com or call 800-223-0243 (+1-973-848-7250 outside the U.S. or Canada).


Susan Kelemen
Media Relations
UBM Global Trade (a United Business Media Company)


Web Site: www.piers.com

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