Permatex Rolls Out Bold New Packaging Design
- New design featured on popular Permatex gasket makers, thread compounds, and adhesives
Solon, OH… Permatex®, a leading innovator in chemical technology for automotive maintenance and repair, has started the roll out of newly designed packaging for some of its most popular product lines. Permatex undertook the update to create a bolder look that also allows consumers to quickly identify the exact product needed for their application. To date, Permatex has introduced new packaging for their epoxy, gasket maker, and threadlocker product ranges.
“One of the driving factors behind the redesign and launch of this new packaging was to make sure that our customers could easily find the correct product for the job at hand,” noted Ashley Khan, Permatex Marketing Manager. “Just this year, we introduced a new line of Permatex Red Gasket Makers for high temperature applications. Now when consumers look at Permatex Gasket Makers on the shelf, they can easily identify the color they need for their job: Black provides maximum flexibility, Grey is for rigid joints that experience high torque loads, and Red is for those applications that are exposed to extremely high temperatures.”
In addition to the bold design that quickly differentiates the products, the reimagined Permatex packaging features helpful icons and technical specifications that help consumers make the right choice.
“While the packaging may have been updated to give the brand a new look that better informs our customers,” adds Eric Seibold, Permatex Senior Product & Innovation Manager, “none of the product formulas that our customers know and love have been changed.”
Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, Spray Nine®, The Right Stuff®, Threadlocker Gel Twist®, Scrubs®, and Grez-Off®.
Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include a headquarters and state-of-the-art manufacturing, distribution, and technical center in Solon, OH.
Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 500 diversified manufacturing company.
For more information, visit: www.permatex.com.
For more information, contact:
Ashley Khan
Marketing Manager
Email: Ashley.Khan@Permatex.com
Phone: 905-693-8900 ext. 3221
Press contact: Jake Spencer
Barolin + Spencer
(800) 536-6222
jake.spencer@barolin-spencer.com
